Job Summary
- BrandCo is seeking a talented and creative Photographer/Videographer to join our dynamic Marketing Team.
- This role is crucial in shaping the brand’s visual identity, capturing high-quality images and videos for social media, eCommerce, in-store promotions, and marketing campaigns.
- The ideal candidate will have a strong eye for detail, an understanding of brand aesthetics, and the ability to produce engaging visual content that enhances customer engagement and drives sales.
Responsibilities
Content Creation for social media & eCommerce:
- Produce high-quality product photography and lifestyle content for Skechers Nigeria’s social media platforms (Instagram, Facebook, TikTok, Snapchat, X, YouTube, LinkedIn) and eCommerce website.
- Create engaging short-form videos (e.g., reels, TikToks, behind-the-scenes, styling videos, promotional videos) to boost brand visibility.
- Edit and enhance images and videos using software such as Adobe Photoshop, Lightroom, Premiere Pro, After Effects, or CapCut.
- Conceptualize, shoot, and edit seasonal campaigns, influencer collaborations, and brand marketing initiatives.
Store & Event Photography/Videography:
- Capture high-quality images and videos of Skechers stores, highlighting store ambiance, promotions, and customer interactions.
- Cover all Skechers in-store activations, fashion collaborations, sponsorships, influencer events, and corporate events.
- Ensure all event footage is edited and published in a timely manner to align with marketing campaigns.
Product Photography & Coordination with Buying & Merchandising Team:
- Work closely with the Buying & Merchandising Team to photograph all new stock arrivals for social media, eCommerce, and marketing campaigns.
- Ensure consistent lighting, angles, and styling across all product images for a cohesive brand look.
- Maintain an organized database of all product images and videos for future use.
Marketing & Campaign Support:
- Collaborate with the Marketing Team to create visuals for ad campaigns, website banners, billboards, email marketing, and print materials.
- Work on brand collaborations, producing content for partnership activations.
- Assist with the creation of visuals for influencer briefs to guide content direction.
Equipment & Workflow Management:
- Manage BrandCo’s photography and videography equipment, ensuring proper maintenance and care.
- Develop an efficient workflow for editing, organizing, and archiving all media assets.
Key Performance Indicators
Content Output & Quality:
- Minimum of 50 high-quality product images per week.
- Minimum of 8 video content pieces (reels, behind-the-scenes, influencer features) per week.
- Consistent brand-aligned visual storytelling across all platforms.
Social Media Engagement & Growth:
- Increase in engagement rates on content (likes, shares, comments, saves).
- Improvement in video views and watch time on platforms like Instagram, TikTok, and YouTube Shorts.
E-Commerce Contribution:
- Increase in conversion rates from product photography on bcode website.
Event & Store Photography:
- All major BrandCo events and store activations covered with high-quality visuals.
- Quick turnaround time for event recap videos and promotional edits.
Collaboration & Workflow Efficiency:
- Seamless coordination with Marketing, social media, Buying & Merchandising, and eCommerce Teams.
- Well-organized content library for easy access and usage across departments.
Requirements
- Bachelor's Degree or certification in a related field.
- Minimum of 5 years of experience in photography and videography, preferably within fashion, retail, or lifestyle brands.
- Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro, After Effects) or equivalent editing software.
- Experience in social media content creation and a deep understanding of trends, viral content, and brand aesthetics.
- Strong knowledge of camera operations, lighting, composition, and video editing techniques.
- Ability to work in a fast-paced environment, meet tight deadlines, and manage multiple projects simultaneously.
- Creative mindset with strong storytelling skills to enhance Skechers' brand identity.
- Strong organizational skills and ability to work both independently and collaboratively within a team.
- Availability to travel for store shoots, marketing activations, and brand events when required.