ORÍKÌ is an Agri-beauty farm to skin brand, the first and only personal care manufacturer in Nigeria to operate a fast-growing premium wellness & spa brand in conjunction. We work relentlessly towards our vision of putting Africa on the map in the global skincare & wellness industry, poised to significantly contribute to the personal grooming & wellness market share. ORÍKÌ exists to display that African ingredients and their potent benefits will not just remain local; We stand for international best standards and quality.
Job Summary
- The Head of Marketing will be responsible for developing and executing ORÍKÌ’s comprehensive marketing strategy across all locations and channels.
- This role demands a creative, data-driven, and visionary leader who will drive brand growth, customer acquisition, engagement, and retention.
- You will oversee the entire marketing team, sales, campaigns, digital strategies, product promotions, and public relations.
Key Responsibilities
Marketing Strategy & Planning:
- Develop and implement comprehensive annual and quarterly marketing strategies in alignment with company goals.
- Conduct market research and consumer behavior analysis to identify opportunities and trends.
- Drive cross-functional alignment between marketing and business units for consistent strategy execution.
- Prepare and manage the annual marketing budget, ensuring cost-effectiveness and ROI tracking.
Brand Management & Communication:
- Define and evolve the ORÍKÌ brand identity across all channels and customer touchpoints.
- Oversee the development of brand guidelines and ensure adherence across departments.
- Manage all external communications including press releases, brand partnerships, and media outreach.
- Monitor brand perception and lead initiatives to enhance ORÍKÌ's reputation locally and globally.
Digital Marketing & Content Strategy:
- Drive traffic and engagement through SEO, SEM, paid advertising, and email marketing.
- Oversee content creation across digital platforms—social media, website, newsletters, and blogs.
- Implement and manage digital analytics tools to track, report, and optimize campaign performance.
- Optimize online user experience and sales funnel performance.
Customer Engagement & Loyalty:
- Develop and oversee loyalty and retention strategies (e.g., rewards programs, customer surveys).
- Lead CRM initiatives to deepen engagement and personalization.
- Analyze customer feedback and data to inform marketing and product decisions.
- Coordinate regular customer experience touchpoints and brand activations.
Product Marketing:
- Work closely with the Product and R&D teams to launch new products and communicate key benefits.
- Design product positioning strategies for skincare, spa, and other wellness services.
- Create compelling messaging and visuals for packaging, advertising, and digital platforms.
- Monitor product performance in the market and recommend improvements or campaigns.
Retail & Spa Marketing Support:
- Collaborate with retail and spa managers to develop location-specific promotions and campaigns.
- Support in-store marketing efforts including displays, signage, and promotional materials.
- Develop event marketing strategies to drive walk-ins and bookings.
- Monitor sales performance and footfall linked to marketing efforts.
Team Development & Stakeholder Engagement:
- Train, and lead a high-performing marketing and sales team with clear KPIs and performance goals.
- Conduct regular team check-ins, performance reviews, and capability development.
- Provide regular updates and insights to the executive team.
- Serve as the key contact for external vendors, media partners, and marketing consultants.
Requirements
- Interested candidates should possess relevant qualifications and experience.