Head of Marketing at Oriki Group

ORÍKÌ is an Agri-beauty farm to skin brand, the first and only personal care manufacturer in Nigeria to operate a fast-growing premium wellness & spa brand in conjunction. We work relentlessly towards our vision of putting Africa on the map in the global skincare & wellness industry, poised to significantly contribute to the personal grooming & wellness market share. ORÍKÌ exists to display that African ingredients and their potent benefits will not just remain local; We stand for international best standards and quality.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Victoria Island, Lagos
Employment Type: Full-time

Job Summary

• The Head of Marketing will be responsible for developing and executing ORÍKÌ’s comprehensive marketing strategy across all locations and channels. 
• This role demands a creative, data-driven, and visionary leader who will drive brand growth, customer acquisition, engagement, and retention. 
• You will oversee the entire marketing team, sales, campaigns, digital strategies, product promotions, and public relations.

Key Responsibilities
Marketing Strategy & Planning:

• Develop and implement comprehensive annual and quarterly marketing strategies in alignment with company goals.
• Conduct market research and consumer behavior analysis to identify opportunities and trends.
• Drive cross-functional alignment between marketing and business units for consistent strategy execution.
• Prepare and manage the annual marketing budget, ensuring cost-effectiveness and ROI tracking.

Brand Management & Communication:

• Define and evolve the ORÍKÌ brand identity across all channels and customer touchpoints.
• Oversee the development of brand guidelines and ensure adherence across departments.
• Manage all external communications including press releases, brand partnerships, and media outreach.
• Monitor brand perception and lead initiatives to enhance ORÍKÌ's reputation locally and globally.

Digital Marketing & Content Strategy:

• Drive traffic and engagement through SEO, SEM, paid advertising, and email marketing.
• Oversee content creation across digital platforms—social media, website, newsletters, and blogs.
• Implement and manage digital analytics tools to track, report, and optimize campaign performance.
• Optimize online user experience and sales funnel performance.

Customer Engagement & Loyalty:

• Develop and oversee loyalty and retention strategies (e.g., rewards programs, customer surveys).
• Lead CRM initiatives to deepen engagement and personalization.
• Analyze customer feedback and data to inform marketing and product decisions.
• Coordinate regular customer experience touchpoints and brand activations.

Product Marketing:

• Work closely with the Product and R&D teams to launch new products and communicate key benefits.
• Design product positioning strategies for skincare, spa, and other wellness services.
• Create compelling messaging and visuals for packaging, advertising, and digital platforms.
• Monitor product performance in the market and recommend improvements or campaigns.

Retail & Spa Marketing Support:

• Collaborate with retail and spa managers to develop location-specific promotions and campaigns.
• Support in-store marketing efforts including displays, signage, and promotional materials.
• Develop event marketing strategies to drive walk-ins and bookings.
• Monitor sales performance and footfall linked to marketing efforts.

Team Development & Stakeholder Engagement:

• Train, and lead a high-performing marketing and sales team with clear KPIs and performance goals.
• Conduct regular team check-ins, performance reviews, and capability development.
• Provide regular updates and insights to the executive team.
• Serve as the key contact for external vendors, media partners, and marketing consultants.

Requirements

• Interested candidates should possess relevant qualifications and experience.

Application Closing Date
Not Specified.