Digital Marketing Analyst at PureLife Health

Posted on Fri 11th Jul, 2025 - www.hotnigerianjobs.com --- (0 comments)

Purelife Health is building Nigeria’s leading integrated, tech-enabled healthcare platform, combining clinics, pharmacy, telemedicine, microinsurance, and e-commerce into a seamless, scalable system

We are recruiting to fill the position below:

Job Title: Digital Marketing Analyst 

Location: Lagos
Employment Type: Type: Full-time

Job Description

  • You will develop and execute data-driven performance marketing campaigns across digital channels to drive user acquisition and revenue for Purelife’s hybrid services.
  • You will manage paid media, optimise funnels, track performance metrics, and ensure measurable ROI aligned with our growth strategy.

Key Responsibilities

  • Plan, execute, and optimise paid campaigns across Google Ads, Meta, programmatic, and mobile ad networks.
  • Build and manage customer acquisition funnels for:
  • Telemedicine consultations
  • Pharmacy e-commerce
  • Subscriptions and microinsurance plans
  • Manage and improve SEO/SEM strategies for organic and paid reach.
  • Track, analyse, and report on CAC, LTV, conversion rates, and ROI.
  • Implement retargeting and remarketing campaigns to boost conversions.
  • Collaborate with the brand team to align campaign messaging with Purelife’s mission.
  • Test and iterate creatives, offers, and landing pages for optimal performance.
  • Manage campaign budgets to maximise growth while controlling costs.
  • Prepare monthly reports on performance marketing outcomes and insights.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3+ years of experience in digital/performance marketing, preferably in healthtech, fintech, or e-commerce.
  • Proven track record in managing paid search, social, and programmatic campaigns.
  • Skilled in using Google Analytics, Meta Business Suite, and ad management tools.
  • Data-driven mindset with experience in funnel optimisation.
  • Comfortable in a fast-paced, mission-driven environment.

Application Closing Date
Not Specified.

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