Digital Marketing Analyst at PureLife Health

Purelife Health is building Nigeria’s leading integrated, tech-enabled healthcare platform, combining clinics, pharmacy, telemedicine, microinsurance, and e-commerce into a seamless, scalable system

We are recruiting to fill the position below:

Job Title: Digital Marketing Analyst 

Location: Lagos
Employment Type: Type: Full-time

Job Description

• You will develop and execute data-driven performance marketing campaigns across digital channels to drive user acquisition and revenue for Purelife’s hybrid services.
• You will manage paid media, optimise funnels, track performance metrics, and ensure measurable ROI aligned with our growth strategy.

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Google Ads, Meta, programmatic, and mobile ad networks.
• Build and manage customer acquisition funnels for:
• Telemedicine consultations
• Pharmacy e-commerce
• Subscriptions and microinsurance plans
• Manage and improve SEO/SEM strategies for organic and paid reach.
• Track, analyse, and report on CAC, LTV, conversion rates, and ROI.
• Implement retargeting and remarketing campaigns to boost conversions.
• Collaborate with the brand team to align campaign messaging with Purelife’s mission.
• Test and iterate creatives, offers, and landing pages for optimal performance.
• Manage campaign budgets to maximise growth while controlling costs.
• Prepare monthly reports on performance marketing outcomes and insights.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in digital/performance marketing, preferably in healthtech, fintech, or e-commerce.
• Proven track record in managing paid search, social, and programmatic campaigns.
• Skilled in using Google Analytics, Meta Business Suite, and ad management tools.
• Data-driven mindset with experience in funnel optimisation.
• Comfortable in a fast-paced, mission-driven environment.

Application Closing Date
Not Specified.