International Golden Edge Trading (IGET) Limited, an e-commerce startup in Abuja, is recruiting to fill the position below:
Role Summary
- The Marketing Manager will lead the full marketing function of Golden Mart, overseeing strategy, execution, and performance across all digital and offline channels.
- This role requires strong leadership, creativity, and hands-on management of campaigns, brand positioning, influencer partnerships, agency communication, and retention activities.
- The manager will drive customer acquisition, engagement, and revenue growth, ensuring Golden Mart remains the leading premium online grocery platform in Nigeria.
Key Responsibilities
Marketing Strategy & Planning:
- Develop the annual and quarterly marketing strategy aligned with Golden Mart’s growth objectives.
- Build data-driven plans for acquisition, retention, and branding.
- Conduct market research and competitor analysis to identify opportunities and trends.
Campaign Management:
- Plan and execute monthly and seasonal campaigns (Ramadan, Black Friday, Back to School, etc.).
- Create campaign briefs with clear objectives, messages, and creatives.
- Ensure campaigns perform across Meta Ads, Google Ads, TikTok, WhatsApp, and influencer channels.
Brand Development & Creative Direction:
- Maintain and evolve Golden Mart’s brand identity and tone across all platforms.
- Lead creative brainstorming and develop new ideas for content, UGC concepts, social media posts, and performance ads.
- Supervise graphic designers, content creators, and editors.
Influencer & Partner Management:
- Identify and negotiate with influencers, creators, agencies, and advertising companies.
- Create detailed briefs, scripts, and creative directions for influencers.
- Track influencer content delivery, performance, and ROI.
- Build long-term partnerships with community pages, bloggers, and key opinion leaders.
Digital Marketing & Performance:
- Manage paid advertising campaigns across Facebook, Instagram, Google, and TikTok.
- Monitor KPIs such as ROAS, CAC, CTR, conversion rates, retention, LTV, and acquisition funnels.
- Optimize budgets and allocate spend based on performance and strategic priorities.
Social Media Management:
- Oversee the day-to-day posting, community engagement, and content calendar.
- Create plans for reels, stories, product highlights, and educational content.
- Ensure content matches audience behavior in Abuja, Lagos, and Nigeria in general.
Customer Retention & CRM:
- Manage customer segmentation and email/SMS/WhatsApp automation.
- Build loyalty programs, referral programs, and personalized offers.
- Work closely with Operations to ensure customer feedback loops are closed.
Reporting & Analytics:
- Produce weekly and monthly marketing reports to CEO covering spend, performance, growth, and recommendations.
- Use data dashboards to measure outcomes and adjust strategies.
Cross-Functional Collaboration:
- Work with Sales, Operations, and Finance to ensure accurate forecasting and campaign alignment.
- Coordinate with warehouse and product teams to highlight high-margin, new, and fast-moving products.
KPIs (Key Performance Indicators)
- Monthly sales growth % (Revenue Targets)
- New customer acquisition rate
- CAC (Cost per Acquisition)
- ROAS (Return on Ad Spend)
- Customer retention rate
- WhatsApp conversion rate
- Influencer ROI and cost efficiency
- Social media engagement & reach
- Campaign execution accuracy & timeliness.
Required Qualifications & Skills
Experience:
- 4 - 7 years experience in Marketing (E-commerce is a strong advantage).
- Proven experience managing influencers and external agencies.
- Strong understanding of Nigeria’s digital landscape, consumer behavior, and social media trends.
Skills:
- Creative thinker with strong campaign ideation skills.
- Strong communication, negotiation, and leadership abilities.
- Proficiency in Meta Ads, Google Ads, TikTok Ads, SEO basics, and CRM tools.
- Ability to manage multiple projects and deliver under pressure.
- Strong analytical mindset and data-driven decision making.
Personal Attributes:
- Ownership mentality — treats Golden Mart as their own business.
- Fast thinker, solution-oriented, and proactive.
- Creative with strong attention to detail.
- Able to work with limited resources and maximize output.
- Professional, organized, and strong follow-up skills.