Marketing Manager at International Golden Edge Trading (IGET) Limited

International Golden Edge Trading (IGET) Limited, an e-commerce startup in Abuja, is recruiting to fill the position below:

Job Title: Marketing Manager

Location: Abuja (FCT) 
Employment Type: Full-time

Role Summary

• The Marketing Manager will lead the full marketing function of Golden Mart, overseeing strategy, execution, and performance across all digital and offline channels.
• This role requires strong leadership, creativity, and hands-on management of campaigns, brand positioning, influencer partnerships, agency communication, and retention activities.
• The manager will drive customer acquisition, engagement, and revenue growth, ensuring Golden Mart remains the leading premium online grocery platform in Nigeria.

Key Responsibilities
Marketing Strategy & Planning:

• Develop the annual and quarterly marketing strategy aligned with Golden Mart’s growth objectives.
• Build data-driven plans for acquisition, retention, and branding.
• Conduct market research and competitor analysis to identify opportunities and trends.

Campaign Management:

• Plan and execute monthly and seasonal campaigns (Ramadan, Black Friday, Back to School, etc.).
• Create campaign briefs with clear objectives, messages, and creatives.
• Ensure campaigns perform across Meta Ads, Google Ads, TikTok, WhatsApp, and influencer channels.

Brand Development & Creative Direction:

• Maintain and evolve Golden Mart’s brand identity and tone across all platforms.
• Lead creative brainstorming and develop new ideas for content, UGC concepts, social media posts, and performance ads.
• Supervise graphic designers, content creators, and editors.

Influencer & Partner Management:

• Identify and negotiate with influencers, creators, agencies, and advertising companies.
• Create detailed briefs, scripts, and creative directions for influencers.
• Track influencer content delivery, performance, and ROI.
• Build long-term partnerships with community pages, bloggers, and key opinion leaders.

Digital Marketing & Performance:

• Manage paid advertising campaigns across Facebook, Instagram, Google, and TikTok.
• Monitor KPIs such as ROAS, CAC, CTR, conversion rates, retention, LTV, and acquisition funnels.
• Optimize budgets and allocate spend based on performance and strategic priorities.

Social Media Management:

• Oversee the day-to-day posting, community engagement, and content calendar.
• Create plans for reels, stories, product highlights, and educational content.
• Ensure content matches audience behavior in Abuja, Lagos, and Nigeria in general.

Customer Retention & CRM:

• Manage customer segmentation and email/SMS/WhatsApp automation.
• Build loyalty programs, referral programs, and personalized offers.
• Work closely with Operations to ensure customer feedback loops are closed.

Reporting & Analytics:

• Produce weekly and monthly marketing reports to CEO covering spend, performance, growth, and recommendations.
• Use data dashboards to measure outcomes and adjust strategies.

Cross-Functional Collaboration:

• Work with Sales, Operations, and Finance to ensure accurate forecasting and campaign alignment.
• Coordinate with warehouse and product teams to highlight high-margin, new, and fast-moving products.

KPIs (Key Performance Indicators)

• Monthly sales growth % (Revenue Targets)
• New customer acquisition rate
• CAC (Cost per Acquisition)
• ROAS (Return on Ad Spend)
• Customer retention rate
• WhatsApp conversion rate
• Influencer ROI and cost efficiency
• Social media engagement & reach
• Campaign execution accuracy & timeliness.

Required Qualifications & Skills
Experience:

• 4 - 7 years experience in Marketing (E-commerce is a strong advantage).
• Proven experience managing influencers and external agencies.
• Strong understanding of Nigeria’s digital landscape, consumer behavior, and social media trends.

Skills:

• Creative thinker with strong campaign ideation skills.
• Strong communication, negotiation, and leadership abilities.
• Proficiency in Meta Ads, Google Ads, TikTok Ads, SEO basics, and CRM tools.
• Ability to manage multiple projects and deliver under pressure.
• Strong analytical mindset and data-driven decision making.

Personal Attributes:

• Ownership mentality — treats Golden Mart as their own business.
• Fast thinker, solution-oriented, and proactive.
• Creative with strong attention to detail.
• Able to work with limited resources and maximize output.
• Professional, organized, and strong follow-up skills.

Application Closing Date
31st December, 2025.