Wellington College is one of the UK’s great boarding schools, and is set in over 400 acres of beautiful parkland in Berkshire. It is a co-educational school for students aged13-18 years and is renowned for its pioneering approach and all-round excellence.
Wellington College seeks to be a vibrant, inspiring and challenging place which opens the minds and hearts of its pupils. Wellington College is a global leading IB school, and achieves consistently outstanding academic results in both IBDP and A Level, while also truly excelling in the arts, music and sports.
We are recruiting to fill the position below:
Job Title: Performance Marketing Manager
Location: Epe, Lagos
Job type: Full Time (On-site)
Department: Marketing
Role Objective
- The Performance Marketing Manager owns all digital acquisition and conversion channels, including the pre‑opening website, SEO/SEM, paid campaigns, tracking, analytics, CRM setup, and lead nurturing.
- This role is central to building and managing the admissions pipeline.
Key Responsibilities
Website & SEO Management
- Own the school website (structure, updates, UX hygiene, and content improvements).
- Build high-converting landing pages for campaigns and open days and optimise for conversions.
- Maintain SEO best practice, including metadata, technical checks, load speed, and indexing.
- Partner with Communications for visuals and messaging alignment.
CRM Ownership & Automation Journeys:
- Implement and maintain the CRM system, including form setup, automated workflows, and tagging.
- Develop nurturing journeys across the parent funnel: inquiry → open day → application.
- Maintain data quality, reporting dashboards, and pipeline visibility dashboards.
- Ensure data integrity, compliance, and seamless lead routing to the Admissions team.
Paid Media Strategy & Analytics:
- Plan, execute, and optimise paid media campaigns across Meta/Google, YouTube, WhatsApp, TikTok
- Manage campaign budgets, pacing, and performance metrics (CPL, MQL rate, ROAS).
- Monitor campaign performance daily and implement strategic adjustments.
- Analyse funnel performance and recommend optimisation actions.
- Collaborate withthe Designer for creative assets and with Communications for messaging.
Data, Tracking & Analytics:
- Lead all digital tracking (UTMs, Google Tag Manager, pixels, custom events).
- Build real-time dashboards for leadership and Admissions.
- Analyse fullfunnel performance and recommend data-driven improvements.
- Produce weekly insights reports and termly strategic analysis.
Innovation & Digital Advancement:
- Evaluate and pilot emerging tools (e.g., AI/automation, new ad formats, personalisation) that improve performance or efficiency.
- Introduce and scale proven innovations across CRM, website, and journeys to enhance the parent experience.
- Benchmark and recommend best-in-class practices from leading schools/brands to drive continuous improvement.
- The successful candidate will also have to pass our safeguarding standards.
Requirements
Experience and Skills:
- 5–7+ years in digital marketing, paid media, growth marketing, or CRM management.
- Hands-on analytics experience (dashboards, attribution, and performance optimisation.
- Experience with marketing automation and CMS/CRM systems.
- Demonstrate ability to test and adopt practical innovations within budget.
- Highly analytical, detail‑oriented, and solutions‑driven.
- Clear communicator; collaborative and proactive.
- Able to manage multiple priorities in a fast-paced school environment.
Application Closing Date
Not Specified.
https://www.hotnigerianjobs.com/hotjobs/856410/perfomance-marketing-manager-at-wellington-college.html