Performance Marketing Manager at Wellington College International - Alaro City Development FZC

Wellington College is one of the UK’s great boarding schools, and is set in over 400 acres of beautiful parkland in Berkshire. It is a co-educational school for students aged13-18 years and is renowned for its pioneering approach and all-round excellence.

Wellington College seeks to be a vibrant, inspiring and challenging place which opens the minds and hearts of its pupils. Wellington College is a global leading IB school, and achieves consistently outstanding academic results in both IBDP and A Level, while also truly excelling in the arts, music and sports.

We are recruiting to fill the position below:

Job Title: Performance Marketing Manager

Location: Epe, Lagos
Job type: Full Time (On-site)
Department: Marketing

Role Objective

• The Performance Marketing Manager owns all digital acquisition and conversion channels, including the pre‑opening website, SEO/SEM, paid campaigns, tracking, analytics, CRM setup, and lead nurturing.
• This role is central to building and managing the admissions pipeline. 

Key Responsibilities
Website & SEO Management

• Own the school website (structure, updates, UX hygiene, and content improvements). 
• Build high-converting landing pages for campaigns and open days and optimise for conversions. 
• Maintain SEO best practice, including metadata, technical checks, load speed, and indexing.  
• Partner with Communications for visuals and messaging alignment. 

CRM Ownership & Automation Journeys:

• Implement and maintain the CRM system, including form setup, automated workflows, and tagging. 
• Develop nurturing journeys across the parent funnel: inquiry → open day → application. 
• Maintain data quality, reporting dashboards, and pipeline visibility dashboards.  
• Ensure data integrity, compliance, and seamless lead routing to the Admissions team. 

Paid Media Strategy & Analytics:

• Plan, execute, and optimise paid media campaigns across Meta/Google, YouTube, WhatsApp, TikTok 
• Manage campaign budgets, pacing, and performance metrics (CPL, MQL rate, ROAS). 
• Monitor campaign performance daily and implement strategic adjustments. 
• Analyse funnel performance and recommend optimisation actions. 
• Collaborate withthe  Designer for creative assets and with Communications for messaging. 

Data, Tracking & Analytics:

• Lead all digital tracking (UTMs, Google Tag Manager, pixels, custom events). 
• Build real-time dashboards for leadership and Admissions. 
• Analyse fullfunnel performance and recommend data-driven improvements. 
• Produce weekly insights reports and termly strategic analysis. 

Innovation & Digital Advancement:

• Evaluate and pilot emerging tools (e.g., AI/automation, new ad formats, personalisation) that improve performance or efficiency.  
• Introduce and scale proven innovations across CRM, website, and journeys to enhance the parent experience.  
• Benchmark and recommend best-in-class practices from leading schools/brands to drive continuous improvement. 
• The successful candidate will also have to pass our safeguarding standards. 

Requirements
Experience and Skills:

• 5–7+ years in digital marketing, paid media, growth marketing, or CRM management. 
• Hands-on analytics experience (dashboards, attribution, and performance optimisation. 
• Experience with marketing automation and CMS/CRM systems. 
• Demonstrate ability to test and adopt practical innovations within budget. 
• Highly analytical, detail‑oriented, and solutions‑driven. 
• Clear communicator; collaborative and proactive. 
• Able to manage multiple priorities in a fast-paced school environment. 

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online