Creative Director / Editor-in-Chief at New Label Ray Media Communications (NLRMC)

New Label Ray Media Communications (NLRMC) is a fast-growing multi-brand African media and creative infrastructure group producing and distributing premium African content across global platforms. With subsidiaries including The House Studio (NLPS), The House Chronicles (THC), JSity, Gospel Line Network (GLN) and New Label TV.

We are recruiting to fill the position below:

Job Title: Creative Director / Editor-in-Chief

Location: Nigeria (Lagos preferred)
Employment Type: Full-Time
Reports To: Group CEO / Managing Director.

Role Overview

• New Label Ray Media seeks an exceptional Creative Director / Editor-in-Chief to lead the creative vision, editorial authority, and narrative direction across its media, content, and communications portfolio.
• This executive role sits at the intersection of creativity, storytelling, brand strategy, and audience engagement. The ideal candidate will be a visionary leader with strong editorial judgment, cultural intelligence, and commercial awareness—capable of shaping high-impact content ecosystems that drive relevance, influence, and revenue.

Core Mandate

• To own and safeguard the creative and editorial integrity of New Label Ray Media, ensuring emotional consistency, brand coherence, storytelling excellence, and market leadership across all platforms.

Key Responsibilities
Creative Vision & Strategy:

• Define and steward the overarching creative vision across all verticals.
• Develop and maintain a robust Creative & Editorial Framework (Creative Bible).
• Ensure consistency in tone, voice, visual identity, and storytelling quality.
• Translate corporate objectives into compelling narrative strategies.

Editorial Leadership:

• Oversee all editorial planning, content calendars, and publishing strategies.
• Approve major content themes, flagship productions, and special projects.
• Maintain high standards of journalistic integrity, originality, and relevance.
• Lead investigative, feature, documentary, and multimedia storytelling initiatives.

Content & Production Oversight:

• Supervise content creation across digital, broadcast, print, podcast, and experiential platforms.
• Guide script development, visual direction, and production design.
• Ensure content meets audience expectations and commercial objectives.
• Drive innovation in format, storytelling techniques, and audience interaction.

Brand & Audience Growth:

• Align creative output with brand positioning and growth objectives.
• Use analytics and audience insights to refine editorial direction.
• Build loyal communities through culturally relevant and emotionally resonant content.
• Lead brand-defining campaigns and flagship projects.

Commercial & Strategic Alignment:

• Collaborate with Marketing, Sales, and Business Development to ensure monetization alignment.
• Balance creative excellence with commercial viability.
• Support branded content, sponsorship integration, and partnership storytelling.

Talent & Creative Team Leadership:

• Lead writers, producers, editors, designers, and creative contributors.
• Recruit, mentor, and develop high-performing creative teams.
• Foster a culture of innovation, accountability, and excellence.
• Oversee freelance contributors and external creative agencies where applicable.

Reputation & Industry Influence:

• Represent the organization at industry forums, media engagements, and public events.
• Position New Label Ray Media as a thought leader in the creative and media landscape.
• Monitor cultural trends, emerging platforms, and competitive intelligence.

Key Performance Indicators (KPIs)

• Audience growth and engagement metrics.
• Content performance (views, retention, shares, subscriptions).
• Brand perception and influence indices.
• Quality and consistency of editorial output.
• Revenue contribution from content-driven initiatives.
• Team productivity and creative excellence benchmarks.

Qualifications & Experience

• Bachelor’s degree in Journalism, Communications, Media Studies, Literature, Film, or related field (Postgraduate qualification is an advantage).
• Minimum of 10+ years progressive experience in media, publishing, content production, or creative leadership roles.
• Proven track record leading editorial teams or large-scale content operations.
• Demonstrated success in building audience-driven, high-impact content brands.
• Strong portfolio showcasing editorial excellence and creative leadership.
• Deep understanding of digital media ecosystems and monetization models.

Core Competencies:

• Visionary Creative Leadership
• Editorial Judgment & Integrity
• Storytelling & Narrative Architecture
• Brand Strategy Alignment
• Cultural Intelligence
• Audience Growth Strategy
• Production Oversight
• Commercial Acumen
• Team Development & Mentorship
• Executive Communication.

What We Offer

• Salary Budget: NGN450,000 – N600,000 base monthly, plus other Commission & incentives
• Executive leadership opportunity within a fast-growing media organization.
• Competitive executive compensation package (Highly Competitive salary & Incentives/benefits)
• HMO coverage
• Platform to shape culture, conversation, and creative influence.
• Long-term growth and impact opportunity.
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Application Closing Date
27th February, 2026.