Overview
- Responsible for policy and incentive mechanism design for POS and acquiring businesses.
- By developing effective channel policies, agent incentive mechanisms, and operational campaigns, this role drives business growth and improves engagement among channels and agents.
- The role requires continuous optimization of policies and incentive systems based on business objectives and operational data to ensure effective policy implementation and TPV growth.
Key Responsibilities
Policy & Mechanism Design:
- Design and optimize business policies and rules for the POS ecosystem, including channel policies, agent incentive policies, and operational rules.
- Develop operational mechanisms and incentive systems aligned with business goals such as TPV growth and active rate improvement.
- Continuously evaluate policy effectiveness and optimize policies based on performance.
Channel & Agent Incentive Design:
- Design incentive mechanisms for aggregators and agents, including:
- Transaction incentive policies
- Channel reward programs
- Agent growth incentive programs
- Enhance channel management motivation and agent activity through effective incentive structures.
Campaign Planning & Management:
- Plan and implement operational campaigns aligned with business goals and market cycles, including:
- Transaction growth campaigns
- Seasonal or holiday promotions
- Channel incentive campaigns
- Manage campaign rules, resource coordination, execution tracking, and performance review.
Policy Implementation & Monitoring:
- Develop policy documentation and operational guidelines.
- Ensure proper understanding and implementation of policies by relevant teams.
- Monitor policy execution and identify areas for improvement.
Data Analysis & Strategy Optimization:
- Analyze the impact of policies and campaigns on transaction volume, activity rates, and costs.
- Continuously optimize policies and operational strategies based on data insights.
Industry & Market Research:
- Monitor industry trends and competitor strategies.
- Provide recommendations for policy and operational strategy improvements based on market insights.
Requirements
- Bachelor’s Degree or above, with at least 3 years of experience in internet, payments, or financial services operations.
- Experience in operational mechanism design or incentive policy design; channel or user incentive experience preferred.
- Strong data analysis skills and ability to evaluate policy performance.
- Strong strategic thinking and logical reasoning ability.
- Strong cross-functional collaboration and project management skills.
Preferred Qualifications:
- Experience in payments, acquiring, or fintech industries.
- Experience in channel incentives, user incentives, or growth campaign design.
- Familiarity with POS, agent, or merchant operation models.
- Experience in designing large-scale operational campaigns or policy frameworks.