CA Global - Our Client, a Nigerian electronic commerce company. They offer a third-party online marketplace, as well as first-party direct retail spanning various.
We are recruiting to fill the position of:
Job Title: Head, Value Proposition, Creative & Public Relations (Nigeria / Marketing / Communications / PR)
Location: Lagos
Job Description
- This position develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; monitoring the competition. This position is responsible for planning development and implementation of all of the organization’s marketing creative, marketing communications, and public relations activities, both external and internal.
- Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations.
Responsibilities
Value Proposition:
- Monitor and evaluate Company’s marketing activities and initiatives for regular competition analysis;
- Develop added value features and product/service packages for existing and new customers;
- Come up with compelling value propositions to acquire new customers, while retaining the existing customers;
- Ensure implementation of improvements on firms products/services;
- Ensure that all company’s related projects are implemented within time/budgets allocated;
- Assist in creation of propositions and strategic plan in light of market trends;
- Develop and implement strategic initiative to drive mass market and millennial customer’s acquisitions;
- Responsible for customer, GMV, brand equity, affinity and preference growth to meet business target;
- Grow the strategy for promotional campaigns to acquire new customers and to stimulate usage among existing customers;
- Identify new opportunities for GMV stream expansion and growth in market share and value;
- Monitor and evaluate the marketing activities and initiatives;
- Manage sponsorship properties within the target segments that grows brand affinity and can be leveraged for acquisition, retention and usage growth;
- Supervise the development and execution of Marketing plan to meet set targets and overall company’s objectives.
PR & Communication:
- Developing and effectively distributing high quality content across all our online and offline channels and measuring the impact of these activities;
- Develop the emotive messaging and imagery used by the brand to help drive acquisition and retention;
- Building consistent brand messaging and guidelines;
- Oversee the implementation of the PR strategy;
- Manage a fast growing team that covers creative development and social marketing;
- Increase brand awareness and continuously improve TOMA;
- Create and manage agreed PR/Communication budget; take responsibility for negotiating prices from suppliers, agencies where agreed and needed;
- Implement scalable communications best practice, marketing structures and processes.
Marketing Creative:
- Responsible for leading various teams, developing creative guidelines and directing creative work, including print collateral, websites, email campaigns, television and radio advertising, and many related tasks;
- Responsible for managing the brand. Develop plans that that support lines of service and brand objectives and devises campaigns that increase the awareness of stature of the brand;
- Research, edit & create copy for marketing communications including but not limited to print and online articles, newsletters, videos, infographics, blog posts, Web site content etc.;
- Draft landing page copy as well as supporting email and social copy to drive demand for content initiatives;
- Collaborate with other teams to develop compelling, often unexpected, content plans;
- Think strategically and participate in creative conception in a wide range of media, beyond the "what is" into the realm of "what can be".
Relationships:
- Retail Services, Marketplace, Agencies, Marketing and Technology.
Requirements
- Min of 8+ years' experience in Traditional & Digital Marketing;
- Bachelor's Degree in any related field from an accredited institution;
- Ability to work efficiently in a highly demanding environment;
- Strong communication skills and excellent interpersonal skills;
- Be able to work well with a wide range of people from different parts of the business and develop relationships with external stakeholders;
- Excellent written and verbal communication;
- Strong social media experience;
- Influencing and Negotiation skills;
- Commercial Awareness;
- Strong problem solving and resource management skills;
- Demonstrated success preferably in Ecommerce
- Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities;
- Strong creative, strategic, analytical, organizational and personal sales skills;
- Commitment to working with shared leadership and in cross-functional teams;
- Strong business analytics, relationship management, strategy development, project management, problem solving and change management skills;
- Professional and positive approach, self-motivated, team player, dynamic, creative with the ability to work on own initiative;
- Excellent communicator with ability to influence and persuade across all levels of the organization.
Benefits and Contractual information
- Competitive salaries offered;
- Benefits included: housing, utilities, car and a driver.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online