Brand & BTL Marketing Specialist at Itel Energy

Itel Energy is a renewable energy solutions company focused on providing reliable, affordable, and sustainable solar power solutions across Nigeria. As part of the itel ecosystem, Itel Energy leverages strong distribution networks and deep market reach to deliver innovative off-grid and hybrid solar solutions for homes, SMEs, and commercial customers.

We are recruiting to fill the position below:

Job Title: Brand & BTL Marketing Specialist

Location: Lagos
Employment Type: Full-time

Job Summary

• We are seeking a proactive and creative Brand & BTL Marketing Specialist to drive the planning and execution of marketing initiatives that strengthen brand visibility, customer engagement, and business growth.
• The ideal candidate will have strong experience in below-the-line (BTL) marketing, brand management, promotions, activations, and campaign execution, with working knowledge of above-the-line (ATL) marketing and event management.

Key Responsibilities
Brand Management:

• Support the development and execution of the company's brand strategy.
• Ensure consistent brand identity and messaging across all customer touchpoints.
• Monitor brand performance and recommend initiatives to improve brand awareness and perception.
• Manage brand assets and ensure compliance with brand guidelines.

Below-the-Line (BTL) Marketing:

• Plan and execute BTL campaigns, consumer promotions, product activations, and experiential marketing initiatives.
• Coordinate in-store and field marketing activities to drive customer acquisition and engagement.
• Develop promotional materials and oversee production and deployment.
• Work closely with sales teams to implement trade and channel marketing initiatives.

Marketing Campaigns:

• Coordinate integrated marketing campaigns across multiple channels.
• Support ATL campaigns including radio, print, outdoor, and other traditional media where required.
• Monitor campaign performance and prepare post-campaign evaluation reports.

Events Management:

• Plan and coordinate corporate events, exhibitions, product launches, and sponsorship activities.
• Liaise with vendors, agencies, and partners to ensure successful event execution.
• Manage event budgets, logistics, and timelines.

Agency and Vendor Management:

• Coordinate with creative agencies, production vendors, media partners, and suppliers.
• Ensure timely delivery of marketing materials and campaign assets.
• Negotiate costs and monitor vendor performance.

Reporting and Analysis:

• Track campaign performance against defined KPIs.
• Analyze market trends, competitor activities, and customer insights.
• Prepare regular reports and recommend improvements based on campaign results.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• 3–5 years of experience in brand management, BTL marketing, trade marketing, or integrated marketing.
• Experience executing marketing campaigns, activations, and events.
• Strong project management and organizational skills.
• Excellent communication and stakeholder management abilities.
• Proficiency in Microsoft Office. Experience with design tools and marketing analytics platforms is an added advantage.

Preferred Skills:

• Brand management
• BTL marketing and activations
• Trade marketing
• Campaign planning and execution
• Event management
• Vendor and agency management
• Budget management
• Analytical and reporting skills
• Strong negotiation and interpersonal skills

Application Closing Date
14th July, 2026.

How to Apply
Interested and qualified applicants should send their CVs to adebayo.deborah@transsion.com using the job title as the subject of the email.