DIY Africans is a Nigerian furniture and home goods company creating functional, affordable, and locally manufactured products for the next generation of African households.
We combine local manufacturing, digital commerce, and design-led products to make quality home goods more accessible. As we enter our next phase of growth, we're hiring a Digital Marketing Executive to drive awareness, generate leads, support sales, and strengthen our digital presence.
We are recruiting to fill the position below:
Job Title: Digital Marketing Executive
Location: Yaba, Lagos
Employment Type: Full-time
The Opportunity
- As the Digital Marketing Executive you will own DIY Africans' marketing efforts from strategy through execution and operate the role with a commercial marketing mindset with an understanding that marketing drives business growth.
- Confidently planning campaigns, creating content, analyzing performance, and optimizing results in a fast-paced startup environment.
Success looks like:
- Increased brand visibility and a steady flow of qualified leads
- Stronger customer acquisition and online sales growth
- A more consistent, recognizable digital presence
- Product and lifestyle content that reflects the brand's quality
- Reporting: You will work directly with leadership rather than into an existing marketing team - ideal for someone who wants ownership early.
Key Responsibilities
Digital Marketing & Growth:
- Plan and execute digital marketing campaigns across paid and organic channels
- Manage and optimize Meta advertising campaigns (Facebook & Instagram)
- Generate and nurture sales leads through to conversion
- Monitor campaign performance and recommend improvements
Content Creation & Social Media:
- Develop engaging content for social media platforms
- Participate in product and lifestyle content shoots
- Build content calendars and posting schedules
- Manage day-to-day social media activity, including customer enquiries and engagement
Brand Building
- Strengthen DIY Africans' digital presence
- Contribute ideas for brand growth and customer retention
Reporting & Analytics
- Track marketing performance metrics
- Prepare weekly and monthly reports
- Monitor lead generation and conversion performance
- Provide insights and recommendations to leadership
Requirements
Must Have
- Interested candidates should possess a Bachelor's Degree with 2–4 years' experience in Digital Marketing, Growth Marketing, or Social Media Management.
- Hands-on experience managing Meta Ads (Facebook & Instagram), with budget accountability
- Strong content creation skills
- Good understanding of customer acquisition and lead generation
- Familiarity with Canva, CapCut, or similar creative tools
- Strong written and verbal communication skills
Preferred:
- SEO knowledge
- Google Business Profile experience
- Basic website management experience
- Experience working with product-based brands
- Interest in furniture, home goods, interior design, or lifestyle brands
Who We're Looking For
Someone who is:
- Proactive and creative
- Commercially minded and results-oriented
- Comfortable working in a startup environment, often evolving priorities
- Genuinely interested in helping build a growing Nigerian brand
- An ideal candidate should be comfortable taking initiative, solving problems independently, and contributing beyond routine task execution.
Work Structure (Hybrid)
- Monday: Weekly planning and team alignment meeting
- Tuesday: Content production and marketing activities
- Wed – Thu: Physical collaboration and execution (on-site)
- Fri – Sat: Flexible execution and reporting
How Success Is Measured
- Lead generation and conversion rate
- Campaign performance
- Contribution to sales targets
- Content quality and consistency
- Initiative and ownership
Why Join DIY Africans?
- Direct, visible contribution to business growth
- Exposure to digital commerce and brand building
- Close working relationship with company leadership
- Career growth in a fast-growing company
- The chance to shape the digital presence of a Nigerian consumer brand
Salary
N180,000 - N220,000 Month.
Application Closing Date
20th July, 2026.
https://www.hotnigerianjobs.com/hotjobs/922344/digital-marketing-executive-at-diy-africans.html