Guinness Nigeria Plc Recruits Brand Manager - Smirnoff

Posted on Fri 30th Dec, 2011 - hotnigerianjobs.com --- (7 comments)

Diageo, owner of Guinness Nigeria Plc operates in over 40 markets across Africa through various business models including publicly quoted companies, joint ventures & licensed brewing entities.

We produce & distribute premium drinks from right across the Diageo portfolio such as Guinness, Johnnie Walker and Smirnoff. We are also home to growing local brands which include our Malt beverages such as Malta Guinness & Alvaro and exciting new innovations like as Foundry cider

Job Title: Brand Manager –Smirnoff

AutoReqId: 30653BR

Function: Marketing / Innovation

Type of Job: Full Time

Level: L5 (M1)

Reports To: Marketing Manager, Spirits/RTD Diageo Brands Nigeria

Purpose:

To represent the Smirnoff Trademark, Smirnoff Vodka and Smirnoff Ice, and white spirits for Diageo Brands Nigeria.
Work closely with the General Manager DBN and Marketing Manager, Spirits & RTD to grow the portfolio opportunities for DBN.
To make Diageo Brands Nigeria the leading Premium Spirits Company in Nigeria in F12 and beyond.

Context/Scope

The Diageo Africa vision is to be the most celebrated business in every market it operates. This role is focused on Diageo Africa’s ambitions to step-change its growth and investment on Spirits in Nigeria.

Dimensions:

a) Financial

Accountability for annual Volume, NSV and TP Targets (AOP) and achievement of Stand Performance.
Management and Accountability for implementation of A&P spend, Efficiencies and Evaluation across all Brand activities.
Maintains business critical controls & compliance documentation.

b) Leadership and Functional Responsibilities

Work with the DBN General Manager & Marketing Director, Nigeria to set the Nigeria F15 strategy on white spirits brands.
Manage the delivery of the AOP for Smirnoff (incl RTD) through excellent execution of GAME Plans & Activities.
Ensure close up front analysis with other African team members & WASp team on Release Segment insights & how to approach winning Segment leadership for DBN brands.
Should demonstrate the Diageo Leadership capabilities
Should have a proven record of Consumer Insights, Commerciality and Excellence in Execution

Top 3-5 Accountabilities

Assist and support the General Manager DBN and Marketing Manager Spirits to deliver the AOP (& overlay) growth aspirations in F12 & beyond.
Support Spirits Brand growth with Marketing Manager by implementing the code for growth for our Spirits Release brands - Smirnoff Trademark (incl. RTD) and J&B.
Develop & lead implementation of Smirnoff Ice & Vodka Game Plans in partnership with GNplc Customer Marketing team.
Develop the local Game Plan and lead the category in the JUBP process.

Qualifications

University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications an advantage
Proven and strong Brand and Trade marketing experience (5 years) of which there ideally should be min 1-2 years experience or working closely with key players in the Nightlife scene in Nigeria.

Key Experience

Experienced level on all Marketing Functional capabilities
Must have a thorough understanding of the Release segment and a thorough understanding of Nightlife and club culture in Nigeria.
An understanding of Luxury & Lifestyle brand marketing a distinct benefit
Prior experience of Digital Marketing (incl Social Media etc) an advantage

Barriers to Success in Role

Inability to work in and influence across functional team
Lack of understanding & interest in the Release scene & Club Culture.
Inability to engage & work collaboratively with West Africa Spirits Team & Agency Partners.
Flexible Working options

Lagos based with some travels within/ outside Nigeria

How To Apply
Interested and qualified candidates should:
Click here to apply online

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Comments (7)

No. 1

Posted on Mon 02nd Jan, 2012 15:26:50 GMT by ifeoma okeke

i am a graduate in need of a job

No. 2

Posted on Mon 02nd Jan, 2012 21:14:51 GMT by madiali ferdinand

I am a graduate in need of job

No. 3

Posted on Tue 03rd Jan, 2012 18:32:48 GMT by ikedionu mercy

I am a graduate in need of job. i study microbiology

No. 4

Posted on Tue 10th Jan, 2012 15:10:18 GMT by Obi uche joseph

Am not a graduate but i need a job in this company pls help me somebody my number is 08067022222

No. 5

Posted on Thu 12th Jan, 2012 12:02:38 GMT by ABATAN

am a graduate of electrical electronics engineering with different working experience.i need a job in your company,i have work with NAMPAK PLC,ogba lagos when i was doing my IT IN 2007/2008,But now am HND holder

No. 6

Posted on Tue 07th Feb, 2012 13:06:25 GMT by Shotayo Emmanuel Oluwaseun

my name is Shotayo Emmanuel Oluwaseun,i am a graduate i need a job. some one please help me.

No. 7

Posted on Sat 11th Feb, 2012 11:09:23 GMT by idiogbe osemu canice

i have long graduated since 2005 please i need a job . i studied mechanical engineering

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