Brand Managers (FMCG) at a Multinational FMCG - Lorache Consulting

Posted on Thu 23rd Feb, 2017 - hotnigerianjobs.com --- (0 comments)

Lorache Consulting - Our client, a multinational FMCG, is recruiting to fill the position below:

Job Title: Brand Manager (FMCG)

Location: Lagos

Job Description

Our client, a multinational FMCG is looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
You will join a dynamic and fast-paced environment and will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Responsibilities

Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
Oversee marketing and advertising activities to ensure consistency with product line strategy.
Monitor product distribution and consumer reactions.
Anticipate bottlenecks, Brainstorm new and innovative growth strategies.
Align the company around the brand’s direction, choices and tactics.
Increase brand awareness, relevant differentiation, value, accessibility and emotional connection.
Monitor, measure and manage brand equity/strength.
Maintain brand identity consistency
Drive brand understanding and support throughout the organization

Requirements

3-4 years proven working experience as brand manager in similar Industry (FMCG).
Minimum of Bachelor's Degree in Social Science or related courses.
A master’s degree would be an added advantage.
Drive for results and leaderships skills.
Excellent understanding of the full marketing mix.
Highly creative with ability to think out of the box.
Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
Strong analytical skills and data-driven thinking.
Advanced communication and interpersonal skills'.
Up-to-date with latest trends and marketing best practices.
Comfortable working with numbers, metrics and spreadsheets, PowerPoint.
Excellent command of the English Language.

Application Closing Date
28th February, 2017.

How to Apply
Interested and qualified candidates should send their application and CV's to: [email protected] using ‘’Brand manager” as the subject of the mail.

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