Brand Manager Vacancy at Lase Consulting Ltd

Lase Consulting Ltd is recruiting.
We are leading and fast-expanding IT products retail store, with more than 15 outlets in 7 States of the Federation.
Our vision is to be the No.1 IT retail store in West Africa by 2012.

We owe our success over the years to the innovation, dedication and commitment of our employees. Our recruitent exercise, therefore, always seeks to capture ONLY the best candidates who are able and willing to make meaningful contributions in the Company's pursuit of its strategic objectives financial goals.

Our system rewards excellence and we expect each employee to be a Champion in whatever role they are assigned. We have no place for "salary earners", instead, we are seeking for strategic alliance with results-driven individuals, who are willing to create value and be adequately compensated for doing so. If you can keep up with our challange, then we would be glad to welcom you aboard our "Elite" team.

Vacancies currently exist in our company for the position of:

Job Title: Brand Manager (BRM)

Department/Division/Unit: Corporate Communications
Location: Lagos
Reports To: Management Board

Job Objective
Our Brand Manager position is an interesting and challenging role which will require whoever is selected to come up with programmes/promotions that will reinforce our brand values and drive up demand and sales in our stores nationwide.

The selected Brand Champion must ensure that the Company has a satisfied customer base and that there is a constant perception of the Company brand as the “number ONE” IT / Electronics products retailing store in Nigeria by Dec. 2010.

Duties & Responsibilities
Our preferred Candidate for this role must be able to:

Technical
- Demonstrate an in depth understanding of the IT/Electronics market, and be able to forecast consumer trends and possibilities for market expansion.
- Talk intelligibly about current technological advances and how these may affect the Company’s business.

Market/Competitors Analysis
- Develop strategies to exploit market opportunities
- Maintain brand integrity across product lines
- Position the brand as the Market Leader by promoting general awareness through advertising, and all other internal and external communication media
- Assist in monitoring brand health metrics and support the development of new brand products
- Support the development of brand strategies and marketing plans across the organization

Marketing & Media Relations
- Liaise with the Marketing department to create promotional tactics that will enhance brand image;
- Constantly evolve new brand visions and design a framework for the implementation of such visions
- Help the Company create a distinct Brand policy and develop a periodic learning calendar that will help members of staff imbibe the contents of the policy
- Cultivate and manage relationships with the print and electronic media in a bid to boost public awareness about the Company and its products
- Assume responsibility for ensuring that all promotional items (e.g. brochures, pamphlets, leaflets, handbills, etc.) are vetted and before distribution
- Monitor the Company’s website and ensure that information provided on the that the contents provided on the site are accurate and regularly updated

Financial
- Help the Business Partners make sound decisions regarding pricing, packaging, trade merchandising, advertising and promotion strategies.
- Assist in the identification, development and execution of business ideas and plans that meet investment criteria
- Be willing to help the Finance Manager secure the necessary funds for such business ideas/plans
- Create a cost efficient method of getting messages about the Company across to the target audience; and be able to judiciously manage budgets for marketing campaigns.

Others
(S)he will also be expected to:
- Be actively involved in improving the visual appeal of all our stores by providing assistance to the Graphic Artist in the layout design
- Constantly monitor daily business transactions to ensure that they are consistent with the principles contained in the Company’s Brand policy statement

Competencies
- Demonstrated leadership and team skills
- Strategic thinking skills
- Analytical and problem solving skills
- Communication skills (written and oral)
- Creativity
- Results orientation
- Multifunctional skill set (financial, operations as well as marketing)
- Persuasion Skills
- Initiative and assertiveness
    
Key Performance Indicators
- Customer satisfaction level
- Budget optimisation
- Cost savings ideas implemented
- Level of increase in generated revenue

Person Specification

Education Qualification
At least a first degree in Mass Communication or any related discipline

Experience
Substantial work experience and a minimum of 4 years in a similar position

How To Apply
Forward applications for this role to: [email protected]

Application Deadline: 24th August, 2010