Content Marketing Associate at OkadaBooks

OkadaBooks is a group of fun and creative people who are proactively creating solutions in the publishing space… problem-solvers who work independently and consistently deliver results that impact local and international authors/publishers, while driving forward our reading and writing culture.

We are recruiting to fill the position below:

Job Title: Content Marketing Associate

Location: Lagos
Job Type: Full-time
Experience: Entry-level

About the Role;

• As OkadaBooks’ Content Marketing Associate, you’ll be responsible for shaping the future of customer acquisition and engagement marketing for OkadaBooks.
• Your primary responsibility will be to drive sales/revenue utilizing a wide range of products and platforms, including Emails, Push Notification, Social Media and our Website front page, all while maintaining the brand’s unique and fun voice to drive sales.
• He/She will report directly to the Team Lead, Business Operations and work collaboratively with the Marketing team.

Responsibilities
The specific responsibilities of the Content Marketing Associate will include:

• Managing a team of interns writing, editing and proofreading content geared towards marketing authors’ books, while maintaining the brand voice.
• Brainstorming with team members to develop new ideas.
• Building a following on social media to develop brand awareness and positioning.
• Providing creative and technical support to team members.
• Tracking campaign analytics to ascertain content engagement levels.
• Supporting sales lead generation efforts.
• Developing and managing the organization’s online marketing campaigns for authors and books.
• Working with the sales team to execute advertising and promotions
• Developing and maintaining a cross-platform content marketing strategy.
• Directing, planning and coordinating content marketing efforts.

Who’s a good fit for this role?

• Has 1+ years experience creating multimedia, cross-platform content.
• Has graphic design skills and a good eye for creative design
• Should be comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategy.
• Has prior experience with creating marketing campaigns and strategies, as well as online marketing and social media strategy.
• Excellent English writing skills and the ability to adapt and change your style of writing.
• Has great communication and customer service skills
• Social media savvy and up to date on current trends.
• Has a flexible and resourceful attitude to work challenges
• Is comfortable working in a startup organization that’s growing and evolving.
• Connections to the African literary community is an added bonus.

Benefits of the role;

• Full-time compensation.
• Annual leave.
• Flexible working arrangements.
• An emotionally intelligent team.
• Access to literary events and books.
• Comprehensive Health Insurance Package.
• Monthly mobile data.

Application Closing Date
14th March, 2020.

How to Apply
Interested and qualified candidates should:
Click here to apply online