Digital Sales / Analytics Manager at Softcom Limited

Softcom was established in 2007 with a mission to “connect people and businesses with meaningful innovation”. A technology company which aims to solve problems that will connect people and businesses to value that ultimately improves their lives. We want our products to enable inclusion and growth for people and businesses in Africa.

We are recruiting to fill the position below:

Job Title: Digital Sales / Analytics Manager

Location: Ikeja, Lagos
Category: Digital, Retail & Experiential

Description

• We are looking for a Digital Sales/Analytics Manager for our Digital department within our DRE division.
• The Digital Sales/Analytics Manager will develop, implement, track and optimize our digital marketing campaigns across all digital channels.
• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Digital marketing managers will work with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget to meet and exceed sales targets.

Goals:

• The Digital Marketing/Analytics Manager is expected to achieve the following goals:
• Meet and exceed sales targets from finding new business and upselling existing accounts
• Increase TOMA and customer satisfaction for the products under their jurisdiction

Responsibilities

• Build the marketing roadmaps for all products. Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
• Lead and manage a team of Product Marketing Managers on go-to-market strategies, including articulating our value propositions, key messaging development and tactical channel plans, ensuring that all customer-facing teams are on-message and maximizing each channel
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), forecasting and tracking key digital and customer-related metrics.
• Identify trends and insights, and optimize spend and performance based on the insights
• Build and maintain strong, long-lasting customer relationships leveraging available tools like CRMs
• Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders
• Collaborate cross-functionally with Sales, Brand and Products team
• Perform competitor analysis toward an increased market share.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• At least 7 years of working experience at an innovations company, in the digital field or technology industry
• Solid knowledge of analytics tools
• Knowledge of the digital and technology space is required
• Experience managing a team of Product Marketers, creative team, and Account Manager
• Experience working with marketing analytics, and CRM software (e.g. Intercom, Zoho CRM or HubSpot)
• Further degree (MSc / MBA) in Information Technology, Management, Finance and Sales-related field
• Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization, including executive and C-level
• Excellent listening, negotiation and presentation abilities
• Strong verbal and written communication skills
• Ability to Cross Sell / Upsell

Application Closing Date
Not Specified.