Business Development & Marketing Officer at CarePoint Hospitals Limited

CarePoint is a chain of healthcare facilities dedicated to offering the highest quality of health care services at affordable cost. CarePoint health facilities are situated across several local government and communities in Lagos state, specifically. We currently own two (2) facilities across Lagos and part of our mission is to expand.

We are recruiting to fill the position of:

Job Title: Business Development & Marketing Officer

Location: Lagos

Job Description
Business Development:

• Working with the Chief Executive Officer, Business development team and staff members to support programs and initiatives at the facilities with specific focus on adding value in the long term.
• Proposing a business development strategy for the facilities, managing the resources, budget, and impact, and focusing on results and revenue.
• Working with the clinical Staff across each facility to build awareness of campaigns and programs.
• Planning and execution of patients’ quarterly business reviews, to drive incremental revenue through analytics.
• Estimating demand, establish target markets & segmentation strategy of channels, initiatives.
• Assisting in creating and implementing a business development strategy that achieves a measurable growth in income.

Business Intelligence:

• Assist in developing strategies by which our healthcare facilities will become the leading provider of affordable healthcare services to various communities nationwide.
• Ensuring the facilities generate sufficient profit from services provided to clients and patients.
• Maintain comprehensive product/services, industry knowledge.
• Environmental scanning to identify and track competitors and trends.

Conducting Market Research:

• Working with our on-ground staff at CarePoint hospitals and interacting with patients and potential clients to understand the market requirements at an individual hospital level.
• Interacting closely with patients and potential customers to understand who they are, what their health care requirements are and how to connect with the target markets.
• Advise the team on strategic locations/spots to conduct outreaches, also plan and execute this strategy.

Vendors/Stakeholders Relations:

• Manage and collaborate with vendors and stakeholders, identify and initiate partnerships with new vendors and stakeholders.

Door-to-door Marketing:

• Managing and coordinating on-ground marketing initiatives, might include traveling across various CarePoint hospitals to implement marketing initiatives.

Administrative:

• Report writing on marketing update and activities to come.
• Work with your team to brainstorm new and innovative growth strategies.
• Any other duties assigned by your supervisor.

Experience and Skills

• A Bachelor's Degree in Marketing, Branding and Communication, Public Relations or any other related discipline.
• At least 2 years working experience in Marketing, Sales, Public relations and other similar field.
• Highly creative individual, with a strong grasp of current marketing tools and strategies as well as the ability to lead integrated marketing campaigns from concept to execution.
• Communications skills in Yoruba language
• Ability to multi-task effectively in a high paced environment.
• Ability to develop relationships and encourage influencer organizations, corporate customers, and independent customers to continue to use CarePoint healthcare facilities.
• Able to organize, synthesize and respond to complex information to achieve marketing goals.
• Self-starter, comfortable in a deadline-oriented environment, demonstrated skills in delivering results.
• Familiarity with the healthcare environment could be an added advantage.
• Location within Egbeda, Akowonjo axis would be an added advantage.

Application Closing Date
17th November, 2021.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.