Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries.
We are recruiting to fill the position below:
Job Title: Senior Brand Manager
Ref No: 825494 Location: Lagos
Worker Type: Employee
Worker Sub-Type: Regular
Time Type: Full time
Main Purpose
The KOTEX Senior Brand Manager for Nigeria ensures the KOTEX Brand delivers financial commitments through the development of innovative branded solutions, compelling brand commercial programs, and robust retail execution.
We are looking for an exceptional candidate in this full-time role which reports to the Marketing Manager and will be based in Lagos.
Main Responsibilities
Provides input into the brand strategy review (situational analysis)
Developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
Managing Integrated Marketing Plan (IMP) & resulting commercial programmes
Managing new product introduction (NPI)
Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
Manages the research process where appropriate
Delivers agreed brand, channel targets and profitability
Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained
Develop & updates generic planograms and looks of success aligned to brand strategy
Ensures communication to all relevant stakeholders during projects
Manages day to day interactions with agencies and assists with evaluation
Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
Effective management of A&P budget
SBM’s guide and develop skills base of JBM’s and BM’s where appropriate.
Qualifications
3 year Bachelor’s Degree / MFSA Diploma
Extensive marketing experience, ideally in a top FMCG company, with history of demonstrated success in:
Business, brand and category analysis translated into recommendations Insight development through deep consumer understanding Brand positioning, architecture, visual identity application into product and commercial innovation
Marketing leadership of product and commercial innovation
Cross function and Agency collaboration and leadership
Critical Skills:
Clarity in communications (written and verbal)
Ability to make simple recommendations and identify opportunities based on complex data
Ability to collaborate with and influence diverse, multi-functional team
Demonstrating positive attitude in face of adversity to effectively progress work
Ability to make tough, informed decisions quickly by obtaining information and identifying key issues
Driving personal accountability and tenaciously working toward meeting or exceeding goals.
We Can Offer You
Development within well-known, strong K-C brand,
Stable employment with competitive salary and benefits,
Special Education Program, training for improving professional skillset,