Carbon is a pan-African digital bank with a mission to provide friction-free finance to its customers. Carbon promises to play a fundamental role in its customers’ lives wherever they are, with flexible solutions. We pride ourselves on our efficiency and with just $10mm of equity raised in 2015, we have disbursed over $100m in loans and earned more than $30mm in revenue over the last 2 years. Carbon has operations in Ghana, Kenya, and Nigeria, supported by a talented team spread between Lagos, Nairobi, London, Argentina, and Palo Alto so we operate with a remote-first mindset.
We are seeking a motivated, experienced, and highly-skilled Digital Content Developer who has the ability to work with customers from a broad range of backgrounds and has solid experience with digital communications technologies.
Candidates should have excellent skills at managing and editing content, communication, and cross-group collaboration because he/she will be expected to stay plugged in with team members and stakeholders to keep abreast of rapid technology and industry changes.
Responsibilities
Create content for and publish across a variety of online (Social Media; Twitter, Instagram, Facebook, YouTube, blogs, websites) as well as offline (TV, Billboards, Newspapers, etc ) mobile and web platforms
Leverage combinations of photography, video, animations, icons/emojis, memes, and the written word to create compelling, sharable content for customers and the community.
Draw on a mix of historical events, social context, and current trends to develop and maintain an ongoing flow of fun and relatable content that can be repurposed across multiple digital properties.
Work closely with customer support and product teams to meet all content needs - educational, announcements, and otherwise.
Define, maintain and enhance Carbon’s overall content strategy - ensuring the brand’s messaging is consistent across platforms, timely, and centers Carbon as an ideal destination for customers.
Use analytics, feedback loops, and reporting metrics to ensure content creation/social media strategy is consistent with growth goals.
Capture customer success stories and collect feedback through face-to-face interviews, information sessions, consumer surveys, and regular community face-to-face interactions.
Document and archive the Carbon story.
Work with the Marketing team to create assets for Facebook, Google, and other custom ads.
SEO Optimization
Requirements
A minimum of 3 years of experience in digital content development.
Fluent in content creation (video, animations, graphics) and publishing across all major social media platforms and familiar with a variety of online marketing concepts, best practices, and procedures.
Familiar with standard photo and video editing software, content management tools, and social media management/scheduling systems.
Ability to create destination-specific content, with appropriate language, hashtags, emojis, audio, video, and imagery consistent with marketing on that particular platform.
Strong verbal and visual communication skills, meticulous attention to detail, and ability to work with artists, managers, and staff at all levels.
Good creative and strategic problem-solving skills combined with sound editorial judgment.
Excellent time management, resilience, and the ability to work independently as well as in collaboration within a fast-paced team environment.
Experience with Facebook Insights, Google Analytics, and other analytics tools is a plus.
A deep love of social media and a fascination with how digital platforms connect businesses and customers is ESSENTIAL.
Ability to move quickly to capitalize on opportunities or react to content requests and create multiple edits, variations on themes and visual tangents within existing frameworks, utilizing a wide range of tools, from HD video workstations to camera phones
A degree in any discipline preferably a B.A/B.Sc. in any of the Arts or Social Sciences.
Must have a love for generating content and engaging constantly with both internal and external customers.
A positive attitude and strong interpersonal skills
Benefits
A great and upbeat work environment populated by a multinational team.
Potential to work in different geographies.
Health Insurance.
Life Insurance
Career development & Growth.
We are advocates of work-life balance and offer a remote working option.