Digital Marketing Manager at Centre for International Advanced and Professional Studies (CIAPS)

Centre for International Advanced and Professional Studies (CIAPS) is a Lagos based center for international advanced and professional studies that offer postgraduate and professional programmes in Banking, Business Studies, Education, Media and Journalism. It is the first paperless academic institution in Africa.

CIAPS is recruiting to fill the role of:

Job Title: Digital Marketing Manager

Location: Lagos

Role and Job Description
The successful will be responsible for:

• Devising strategies to drive online traffic to the company website
• Tracking conversion rates and making improvements to the website
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC
• Overseeing the social media strategy for the company
• Managing online brand and project campaigns to raise brand awareness.
• Improving the usability, design, content and conversion of the center’s website
• Review new technologies and keep the company at the forefront of developments in digital marketing

Skills and Requirements
The ideal candidate will have:

• Very good communication skills
• Passion, ability to commit to a long term vision and to work long hours to achieve success
• Experience in or clear understanding of in managing PPC, SEO and Affiliate programmes
• Strong understanding of current online marketing concepts, strategy and best practice
• Experience in or clear understanding of ecommerce, SEO, PPC, Email marketing and social media
• Applicants are requested to provide evidence of their ability to meet each criterion, using examples of previous experience wherever possible.
• Successful applicants will be invited for test and interview. Resumption is right away.

Application Closing Date
15 December 2014.

How To Apply
Interested and qualified candidates should send their CV's and cover letter to: [email protected]

For more information about CIAPS, visit: www.ciaps.org