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Digital Marketing / Communications Strategist at a Luxury Fashion Company - HR-Aid Consults

Posted on Mon 07th Nov, 2022 - hotnigerianjobs.com --- (0 comments)


HR-Aid Consults - Our client, a luxury Fashion company located in Victoria Island, Lagos State, is recruiting an experienced individual to join their team in the capacity below:

Job Title: Digital Marketing / Communications Strategist

Location: Victoria Island, Lagos
Employment Type: Full-time

Responsibilities
Digital Marketing:

  • Create content for ads on all social media platforms.
  • Work with the designer and sales/customer service executive to create monthly content calendars.
  • Create, edit and post high-quality image & video content on all social media platforms e.g., reels, Instagram stories, etc.
  • Prepare monthly newsletters, broadcast messages, and create content for email marketing.
  • Develop, execute and manage digital marketing campaigns.
  • Manage the company’s website, track the website traffic flow, and provide internal reports on website activities to be reviewed monthly for growth improvement of the brand.
  • Plan and coordinate photoshoots to take pictures of people/models for the brand.
  • Respond to inquiries and orders on Instagram, Twitter/and other approved social media platforms.
  • Record and communicate inquiries, order details, and feedback on Instagram to the sales/ customer service executive to be processed or resolved.
  • Stay abreast of the latest trends in online marketing.
  • Plan and schedule ads and other marketing activities.

Brand Communication:

  • Plan collaborations and partnerships with influencers.
  • Work with the creative director as well as the sales/customer service executive to create marketing strategies for the brand.
  • Develop solutions to meet objectives based on consumer insight.
  • Develop, research and evolve ideas to bring together the Brand goals.
  • Use your knowledge in Fashion to optimize sales.
  • Assist in making the company more technology-enabled.
  • Managing marketing distribution through proper inventory channels and relationships.
  • Review targets weekly with the management.
  • Determine the demand for products and services offered by the company in relation to and its competitors.
  • Ensure the vision and targets of sales are met.
  • Execute marketing programs synchronized to make sure that the target customers are engaged with it.
  • Perform all other tasks as assigned.

Qualifications

  • A Bachelor’s Degree in Digital Marketing, Mass Communication or Business Administration, related field
  • 2 - 4 years experience in digital marketing/ social media management
  • Experience in the fashion industry is an advantage
  • Proven experience carrying out impactful digital campaigns that drive valuable results
  • Highly organized with an ability to manage resources and budgets
  • Strong communication skills - written and verbal
  • Highly organized and capacity to manage multiple projects simultaneously
  • Confident with a dynamic personality.

Salary
N150,000 - N180,000 Monthly.

Application Closing Date
14th November, 2022.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.


  

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