Digital Marketer at Yetroselane Fashion Hub

Yetroselane is an Afrocentric Ready to Wear & Bespoke Brand, that also has a Fashion Academy that trains student on Pattern Drafting, Garment Construction, Fashion Illustration, and the Business of Fashion.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Gbagada, Lagos
Employment Type: Full-time

Job Brief

• The Digital Marketing Manager would be responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels.
• He/She would plan and execute all digital marketing strategies, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Job Responsibilities
Digital Marketing Strategy:

• Developing and executing the company’s digital marketing strategy
• Creating digital marketing activities calendar in line with the company’s marketing objectives, brand strategy and social media strategy

Website Management:

• Manage the e-commerce store by uploading pictures of new arrivals and removing out-of-stock items.
• Collaborate with internal teams to create landing pages and optimize user experience
• Updating WordPress plugins, APIs, and other website security features.
• Ensure the renewal of website hosting licensing fee and SSL certificates.

Search Engine Optimization:

• Updating website with blog contents
• Optimizing the Google MyBusiness account of the business
• Creating backlinks for the brand on the blogs of online fashion magazines and blogs
• Carrying out website indexing and mapping

Search Engine Marketing:

• Promoting products, services and content via digital channels (excluding social media), in a way that is consistent with the company’s brand and digital marketing strategy
• Managing a budget to be spent on promoting pay-per-click (PPC) advertising.

Creative Designs:

• Create still and motion graphic design contents with Adobe suits or Canva in line with the company’s brand strategy.
• Carrying out video editing, white board animation for specialized video contents.

Email Marketing:

• Automate and implement email marketing campaigns such as first-time buyer, newsletters, promotional offerings, etc.
• Plan, execute, and measure experiments and conversion tests
• Configure email personalization and ensure the segmentation of subscribers
• Plan, execute, and measure experiments and conversion tests

SMS Marketing:

• Implement SMS marketing campaigns
• Plan, execute, and measure experiments and conversion tests

Research:

• Identify trends and insights, and optimize spend and performance based on the insights
• Research competitors’ pricing and products

Stakeholder Mgt.:

• Collaborating with colleagues from across marketing departments to ensure branding is consistent
• Meet with clients and other stakeholders (such as the marketing manager. These meetings may involve pitching potential marketing campaigns.
• Set up shops with online retail channels such as Junmia, Konga and Amazon.

Reporting:

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Keeping track of data to identify and define audiences and also analysing the performance of the digital marketing strategies
• Prepare and present weekly and monthly reports to your supervisor.

Salary
N100,000 monthly.

Application Closing Date
17th March, 2023.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.