Social Strategy Manager at Arewatees Limited

Arewatees is a lifestyle apparel brand on a mission to build peace in the world through African-inspired designs. We find inspiration in the wealth of stories that abound in our home country Nigeria and the African continent at large. Each collection we release to the world results from thoughtful collaborations that give form to designs rooted in culture but imbued with a universal appeal. Beyond our quality apparel and inspiring designs making you look cool and fashionable, your connection with our brand contributes to peace-building initiatives driven by us to impact the world in tangible ways.

We are recruiting to fill the position below:

Job Title: Social Strategy Manager

Location: Barnawa, Kaduna
Employment Type: Full-time

Job Type:Full Time (On-site) |Job Location:Barnawa, Kaduna |

Arewatees Limited is searching for a talented social strategy manager to represent our company by building a social media presence for our brands. The social strategy manager will be required to run advertising campaigns and drive engagement by creating high-quality original content. You should also engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms. To be successful as a social strategy manager, you should possess a wealth of pertinent marketing experience. Ultimately, a top-notch social strategy manager should back their expertise by creating and sharing all relevant technical documents.

Job Responsibilities:

• Provide guidance and advice to increase visibility, awareness, understanding, and support for Arewatees’ brand (vision, objectives, activities, and programs)
• Develop, implement, and maintain a cohesive media strategy, policies, guidelines, tools, and procedures
• Prepare, lead, and manage marketing projects, including planning, budgeting, and status reporting
• Responsible for website management and continuous improvement
• Manage the day-to-day handling of company social media channels, adapting content to suit different channels
• Manage, create, and publish effective content, by liaising with Founder, product designers, and sales team
• Lead and collaborate with the product development team to develop, launch, and manage new competitions and campaigns that promote new product launches, the company, and brand
• Monitor, track, analyze, and prepare weekly and monthly reports on SEO, social media analytics and ROI, and perform forecasting for marketing to achieve sales objectives
• Manage and facilitate social media communities by responding to social media posts, messages, and developing discussions and inquiries (consult with team members for appropriate actions)
• Undertake audience research (behavior, demographics, buying patterns, etc.)
• Communicate with industry professionals via social media to create a strong network
• Stay up to date with new digital technologies and social media best practices
• Select and build key relationships with influencers who align with company values across the social media platforms
• Identify and analyze competitor activity
• Educate team members on the use of social media and promote its use within the company (in-house roles)

Job Requirements

• First Degree (B.Sc / HND) in Marketing, Advertising, Business Management, Journalism, Media and Communications, Public Relations, Information and Communication Technology, or another related field.
• Minimum of 3 years cognate work experience.
• A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• Familiarity with website design, management, and publishing
• Knowledge and understanding of algorithms and search engine optimization
• Creative skills for contributing new and innovative ideas
• Strong communication and people skills for articulating ideas to colleagues and clients
• Excellent team working, collaboration, and networking skills
• An ability to identify target audience preferences and build content to meet them
• Organizational skills, with the capacity to prioritize and work across multiple projects
• The ability to work well under pressure to meet deadlines
• Skills in data analysis and interpreting statistics.

Preferred:

• Female for gender balance
• Not more than 35 years of age.

Gross Salary
N100,000.00 / month.

Application Closing Date
15th April, 2023.