Posted on Mon 15th May, 2023 - hotnigerianjobs.com --- (0 comments)
The company name “MyStaff Consulting” represents our business philosophy-to offer staffing solutions to our clients through timely provision of staffing needs. MyStaff Consulting Limited is an indigenous Human Resource consulting firm in Nigeria, offering recruitment & outsourcing to businesses to get the right human resources and improve business performance.
The Digital Marketing Strategist is responsible for successfully managing digital strategy for client brands.
The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities.
The Digital Marketing Strategist answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.
This individual combines an in-depth knowledge of client business objectives, online strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing recommendations.
Responsibilities
Develops unique strategies and builds upon current client strategies within the digital space to meet/exceed objectives.
Manages overall project scope and ensures staffing assumptions adhere to budget
Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays
Works with project managers to ensure team is aligned to client requirements
Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
Writes communications briefs, ensuring that creative and media are effectively integrated
Manages research studies that yield rich insights into consumer online behaviour and key motivational/attitudinal behaviour
Develops a total understanding of online target audience and mindset modes
Ensures accountability is established during the project planning process
Develop digital marketing strategies across multiple channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing
Conduct market research and analysis to identify consumer behavior, industry trends, and competitive landscape
Collaborate with creative team to develop engaging content, visuals, and messaging that resonates with target audience
Plan SEO best practices to improve website visibility, traffic, and search engine rankings
Analyze and report on campaign performance, using data to drive strategic decisions and optimize campaigns for maximum ROI by working closely with the data analytics team.
Stay up-to-date with the latest digital marketing trends, tools, and techniques, and recommend new strategies to clients and internal teams
Mentor and train junior team members on digital marketing best practices and industry trends
Requirements
Bachelor's Degree in Marketing, Advertising, or a related field. A Marketing Degree in the related field is a plus.
2 years of full-time experience in digital marketing and advertising (digital experience required)
Platform marketing experience and monetizing online assets a plus
Superior communication skills, both internal and client-facing
Strong relationship management, organizational and project management skills
Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
Ability to identify opportunities for growth and incremental opportunities with client partners
Strong interest in marketing technology, Data and ecommerce
Strong understanding of digital marketing tools and platforms
Understanding of Nigerian and African digital marketing landscape and trends is mandatory
Should have delivered technology projects related to brand or marketing strategy
Experience working with multiple digital marketing channels, including social media, email marketing, SEO, PPC, and content marketing
Strong analytical skills, with experience using data to drive strategic decisions and optimize campaigns
Proven ability to manage multiple projects and deadlines in a fast-paced environment
Stay up-to-date with the latest digital marketing trends, tools, and techniques, and recommend new strategies to clients and internal teams
Experience with global MNC, Advertising groups or Digital agency will be preferred.
Why Join Us?
Salary: N100,000 - N130,000 Monthly.
We offer a competitive compensation benefit, and a dynamic and collaborative work environment.
Application Closing Date
20th June, 2023.
Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.