Digital Banking Officer at a Fully Integrated Micro Finance Bank

A fully integrated Micro Finance Bank located around the key markets within the Lekki corridor is recruiting to fill the position below:

Job Title: Digital Banking Officer

REF: DBO-002
Location: Lekki, Lagos

Job Description

• We are looking to recruit young, dynamic employees who are desirous to make a mark for themselves in the field of microfinance banking.
• If you are target driven, motivated, dedicated with a verifiable track record of achievement then this could be your game changer.
• The primary responsibilities of the officer are client acquisition and client retention using all social media channels and the banks’ lending platform
• Own & drive the full marketing communication lifecycle for deliverables of the Digital and Experience domain including all social media channels and the banks’ lending platform.
• Business Development - Builds professional relationships with banking client stakeholders, establishing rapport with key players

Responsibilities

• Develop and implement a customer acquisition strategy that supports the bank's growth targets.
• Create and execute campaigns across various digital channels to drive customer acquisition, using data to measure effectiveness and optimize campaigns.
• Collaborate with cross-functional teams, including product, design, legal, data analytics, and marketing to develop effective campaigns and landing pages.
• Analyze data to identify trends and insights to optimize customer acquisition campaigns and make data-driven decisions.
• Work to identify and implement new customer acquisition tactics and channels.
• Develop and manage budgets for customer acquisition campaigns and ensure spending aligns with performance targets.
• Conduct market research to identify potential partners and evaluate market trends and the competitive landscape.
• Identify and pursue new business opportunities for the bank's retail digital banking products, including partnerships, alliances, and joint ventures.
• Develop and maintain relationships with key partners and stakeholders in the retail banking industry, including fintech companies, payment processors, and other financial institutions.
• Develop and execute go-to-market strategies for new partnerships and alliances, working with the marketing team to develop and implement campaigns to drive awareness and adoption.
• Monitor and report on key metrics and performance indicators for customer acquisition initiatives, and use data to inform decision-making and optimize performance.

Requirements

• Experience:  2 - 3 years micro finance banking is a MUST.
• Related experience in the financial service sectors would also suffice.

Application Closing Date
12th September, 2023.