Digital Sales Lead at The People Practice - Lagos and Abuja

The People Practice - Our client, a foremost Card and Gift retailer (premium retail gifting business), is recruiting suitably qualified candidates to fill the position below:

Job Title: Digital Sales Lead

Locations: Abuja (FCT) and Lagos
Employment Type: Full-time

Job Description

• Our client is looking to hire a Digital-Commerce Sales Lead who will be responsible for spearheading the growth and success of our online retail channels which include social commerce.
• You will lead strategic initiatives, leveraging your expertise in e-commerce, digital marketing, and user experience optimization to drive sales and expand our digital footprint in Nigeria's premium gift market.

Responsibilities
E-commerce Strategy Development:

• Develop and implement comprehensive digital commerce strategies aligned with the company's goals to increase online sales and market share.
• Identify emerging trends, technologies, and opportunities to drive continuous growth and innovation in the digital commerce space.

Digital Marketing and Customer Acquisition:

• Lead digital marketing efforts, including SEO, SEM, social media marketing, and email campaigns, to drive traffic and customer acquisition.
• Collaborate with marketing teams to create compelling and targeted campaigns that resonate with our premium brand image.

User Experience Optimization:

• Continuously optimize the online shopping experience to ensure a seamless, user-friendly interface and mobile responsiveness.
• Conduct regular audits and implement improvements to enhance customer satisfaction, retention, and conversion rates.

Performance Analysis and Reporting:

• Monitor and analyze key performance metrics related to e-commerce sales, website traffic, and customer engagement.
• Prepare detailed reports, providing insights and actionable recommendations to drive strategic decision-making and improve online performance.

Cross-Functional Collaboration:

• Collaborate closely with cross-functional teams, including marketing, sales, and IT, to ensure alignment and seamless execution of e-commerce strategies.
• Coordinate efforts to launch new products, promotions, and initiatives on the e-commerce platform.

What does the role mean in simple terms?

• You will be expected to grow our revenues in the digital space of our business
• You will manage the entire digital sales team from sourcing to customer delivery
• We are looking for a way to target Diasporan Nigerians and this will be one of the first tasks on your table

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field. Additional Certifications in Digital Marketing or e-commerce are preferred.
• 5 years of proven experience in e-commerce management or digital marketing, specifically within the retail or e-commerce sector in Nigeria.
• Demonstrated success in developing and executing successful e-commerce growth strategies that drive revenue and customer acquisition.
• Proficiency in digital marketing tools and platforms (SEO, SEM, social media advertising, etc.) and e-commerce platforms (Shopify, Magento, etc.).
• Strong analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions to optimize online performance.

Must Have Skills:

• Strong analytical skills
• Excellent communication and interpersonal skills.
• Ability to build strong relationships and collaborate effectively with cross-functional teams.
• Strong problem-solving and decision-making skills.

Application Closing Date
28th March, 2024.