Senior Manager, Marketing Research Specialist at Beacongate Limited

Beacongate Limited - The company is primarily set up to help transform the latent abilities and potentials of Entrepreneurs, Professionals and Executives and make them realize their full potentials as well as create leadership brands that would make them distinct. This involves using approaches that lead to self discovery, awareness of situations, empowering for positive actions and actualization of goals and visions. We offer customized solutions to meet your personal and business needs.

We are recruiting to fill the position below:

Job Title: Senior Manager, Marketing Research Specialist

Location: Ikeja, Lagos
Employment Type: Full-time

Job Description

• Lead products innovation within the Company’s Common Innovation Framework assuring multi-functional team alignment and collaboration.
• Build and articulate brand positioning and platforms.
• Consult with client team to understand objectives, products to include, respondent screening criteria, key measures and success hurdles, desired timing.
• Develop research design recommendation.
• Deliver in depth primary market research, analysis, and insights across multiple.
• Project Execution - Coordinate with various team members within Client Solutions, Operations and Tech Solutions, external vendors to ensure accurate and timely completion of projects.
• Lead the development and implementation of primary research plans for professionals, patients and payers including developmental research.
• Inform the brand planning process based on a deep understanding of all stages of the patient journey, stakeholder influences throughout the journey.
• Develop and execute annual marketing plans including strategic initiatives, demand forecasting, distribution plans, research initiatives, display plans and in-store activation and promotional activity.
• Perform profitability analyses as needed.

Requirements

• Years of Experience: 8 - 10 years

Skills:

• Data analysis
• Project management
• Communication
• Marketing research
• Analytical Reasoning
• Conduct research
• Organising focus groups or observational studies
• Report writing

Salary
N600,000 - N800,000 / month.

Application Closing Date
4th March, 2024.