Premium On-trade Manager at TradeDepot

TradeDepot is a B2B eCommerce and embedded finance company building the largest digital network of retail outlets in Africa and changing the way FMCG brands distribute products to over 5 million retailers on the continent.

We are recruiting to fill the position below:

Job Title: Premium On-trade Manager

Location: Lagos
Employment Type: Full-time

Summary

• We are seeking a highly analytical and hands-on Premium On-trade Manager to join our team.
• You will be responsible for driving sales and growth of premium brands within the on-trade sector, including bars, restaurants, hotels, and other premium establishments.
• This role is crucial in identifying, acquiring, and onboarding new accounts while ensuring optimal brand presence and consumer engagement in high-end market segments.

Responsibilities

• Carry out effective trade operations for on-trade accounts to achieve customer and consumer goals outlined in the cycle plan.
• Negotiate prime retail locations to enhance brand visibility and Point of Sale presence as per the Trade Depot's communication strategy guidelines.
• Execute activations targeting premium accounts according to the agreed-upon business or account-specific activity calendar.
• Establish and follow a clearly outlined work schedule and route plan in alignment with managerial directives.
• Engage actively in business development initiatives such as trade incentive programs and internal brand awareness campaigns.
• Attend all approved training sessions and demonstrate practical application of acquired knowledge.
• Ensure adherence to commercial policies and contractual agreements with accounts as per predetermined standards, including implementation and oversight.

Qualifications

• Bachelor's Degree in Business, Marketing, or a related field.
• Minimum of 6 years on-trade alcohol industry experience
• Passionate about the Spirits industry
• Able and willing to work very flexible hours (including nights and weekends).
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Proficiency in utilizing analytical tools and software for sales analysis (e.g., CRM systems, Excel, data visualization tools).
• Demonstrated success in developing and implementing effective consumer incentives.
• Excellent leadership and team management abilities, with a track record of motivating and developing high-performing teams.
• Exceptional communication, negotiation, and interpersonal skills.
• Self-motivated and results-oriented, with a strong drive for achieving sales targets and objectives.
• Ability to adapt to a fast-paced, dynamic work environment and prioritize tasks effectively.

Application Closing Date
Not Specified.