Digital Account Lead & Strategist at Pulse Nigeria

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience - and providing expansive media reach and creative marketing solutions to partners. We run news websites and social channels and marketing and production across Francophone and Anglophone West Africa and East Africa.

We are recruiting to fill the position below:

Job Title: Digital Account Lead & Strategist

Location: Lagos
Employment Type: Full Time

Job Description

• As a Digital Account Lead and Strategist, you will oversee the digital marketing efforts for clients.
• Our ideal candidate should possess a strong understanding of digital marketing strategies, exceptional leadership skills, and a passion for sports betting.
• You will be responsible for developing and executing comprehensive digital marketing campaigns, managing client relationships, and driving business growth through innovative digital strategies.

Key Responsibilities
Client Management:

• Serve as the primary point of contact for the sports betting client, ensuring clear communication and understanding of client goals and expectations.
• Build and maintain strong client relationships through regular meetings, reporting, and proactive communication.
• Develop and present strategic digital marketing plans, campaign ideas, and performance reports to clients.

Strategic Planning:

• Develop and execute comprehensive digital marketing strategies.
• Analyze market trends, competitor activities, and audience insights to inform strategic decisions.
• Collaborate with cross-functional teams (creative, content, analytics, and development) to ensure cohesive and effective campaign execution.

Campaign Management:

• Oversee the planning, implementation, and optimization of digital marketing campaigns across various channels.
• Monitor campaign performance, analyze data, and provide actionable insights to improve results.
• Manage budgets, timelines, and resources to ensure projects are delivered on time and within scope.

Performance Analysis:

• Utilize analytics tools to track and measure campaign performance, providing regular reports to clients and internal stakeholders.
• Identify key performance indicators (KPIs) and set benchmarks for success.
• Continuously optimize campaigns based on data-driven insights and client feedback.

Qualifications
Education and Experience:

• Bachelor's degree in Marketing / Communications / Business, or a related field. A Master's degree is a plus.
• Minimum of 5 years of experience in digital marketing, with a focus on account management and strategy development.
• Experience working with a sports betting brand.
• Proven track record of managing successful digital marketing campaigns within the sports betting industry.
• In-depth knowledge of sports betting, including different sports, types of bets, odds calculation, and popular betting markets.

Skills and Competencies:

• Strong understanding of digital marketing channels, tools, and best practices.
• Excellent communication and presentation skills, with the ability to convey complex ideas to clients and internal teams.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Proficiency in analytics and marketing tools
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Leadership and team management skills, with a focus on collaboration and innovation.

Personal Attributes:

• Passion for sports betting and a deep understanding of the sports betting industry.
• A passion for sports which includes vast knowledge of sports, teams, and players across various leagues and competitions.
• Creative thinker with the ability to develop innovative and impactful marketing strategies.
• Detail-oriented and highly organized, with the ability to manage time effectively.
• Adaptable and flexible, with the ability to thrive in a fast-paced, dynamic environment.

Application Closing Date
29th August, 2024.