Social Media Manager - Pulse Picks at Pulse Nigeria

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience - and providing expansive media reach and creative marketing solutions to partners. We run news websites and social channels and marketing and production across Francophone and Anglophone West Africa and East Africa.

We are recruiting to fill the position below:

Job Title: Social Media Manager - Pulse Picks

Location: Lagos
Employment Type: Full-time

Job Overview

• We are looking for a Social Media Manager to join the team. As a Social Media Manager, you will oversee the strategic management, growth, and engagement of our brand’s social media channels, including Instagram, Facebook, TikTok, YouTube, Whatsapp and Twitter.
• You will also be responsible for creating and executing social media strategies, creating content calendars, monitoring analytics, managing content schedules, and fostering community engagement across these platforms.
• Our ideal candidate should be a creative, organized, and data-driven individual, who can effectively manage our social media presence, ensuring that content is consistently posted and aligned with our brand's voice.

Key Responsibilities
Strategic Management Development:

• Develop and implement comprehensive social media strategies for each platform to align with the overall marketing goals, working collaboratively with the Creative Strategist to ensure a cohesive approach.
• Stay updated with the latest social media trends, algorithms, and best practices to optimize content and strategy.

Platform-Specific Strategy Development:

• Tailor social media strategies for each platform (Instagram, Facebook, Twitter, TikTok, YouTube, Whatsapp) based on their unique algorithms, user behaviors, and content formats.
• Identify growth opportunities on emerging platforms and explore new features or trends on existing platforms to stay ahead of the competition.

Content Management:

• Collaborate with the Content creators, Design Lead and Creative strategist to plan and schedule high-quality, engaging, and brand-aligned content.
• Oversee the content calendar for all social media platforms, ensuring consistent posting and alignment with the brand’s TOV.
• Plan and execute social media campaigns, including promotions, giveaways, content partnerships, and paid advertising.

Community Management:

• Engage with followers by responding to comments, messages, and mentions in a timely and brand-consistent manner.
• Foster a positive online community by managing interactions, addressing issues, and nurturing brand advocates.

Performance Analysis & Reporting:

• Monitor, analyze, and report on key metrics, such as engagement rates, follower growth, reach, impressions, and conversions.
• Use data-driven insights to optimize strategies and campaigns, identifying what works and what doesn’t.

Cross-Functional Collaboration:

• Coordinate with the marketing, sales, product, and project teams to ensure social media efforts are aligned with brand objectives.

Crisis Management & Reputation Building:

• Develop and implement strategies for managing potential social media crises, ensuring swift and appropriate responses to protect the brand’s reputation.
• Build and maintain a positive brand image through proactive engagement, storytelling, and value-driven content.

Qualifications / Requirements

• Education: Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
• Experience: 3-5 years of experience in social media management, preferably across multiple platforms.
• Strong understanding of each social media platform’s unique algorithms, audiences, and content requirements.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Creative thinking with the ability to adapt to fast-changing trends.
• Strong organizational and project management skills.
• Analytical Mindset: Ability to interpret data and translate it into actionable strategies.
• Adaptability: Flexibility to adapt strategies in response to changing trends and platform updates.
• Passion: Enthusiasm for social media, digital trends, and content creation.
• Hybrid position.
• May require occasional evening or weekend work to manage time-sensitive social media activities.

Application Closing Date
13th September, 2024.