Marketing Manager at Summit Hotel and Apartment

Summit Hotel and Apartment is recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Summary

• We are seeking a creative and strategic Marketing Manager to lead our marketing efforts for both our hotel and apartment complex.
• The Marketing Manager will be responsible for developing and executing marketing strategies that enhance brand visibility, attract guests and tenants, and drive revenue growth.
• This role requires a deep understanding of the hospitality industry and a proven ability to develop targeted marketing campaigns that resonate with both short-term guests and long-term residents.

Key Responsibilities

• Develop and implement comprehensive marketing plans to increase occupancy rates for both the hotel and apartments.
• Create and manage digital marketing campaigns, including social media, email marketing, SEO/SEM, and content marketing to drive bookings and inquiries.
• Develop promotional packages, offers, and loyalty programs to enhance customer retention and attract new guests.
• Oversee the creation of all marketing materials, including brochures, advertisements, website content, and social media posts.
• Analyze market trends, guest feedback, and competitor performance to continuously refine marketing strategies.
• Plan and execute events, partnerships, and local collaborations to build brand awareness and foster community engagement.
• Work closely with the sales and reservations teams to ensure marketing efforts support business goals and generate leads.
• Monitor and report on the performance of marketing campaigns, adjusting strategies as needed to ensure optimal results.
• Manage relationships with external vendors, agencies, and creative partners for PR, photography, and advertising services.
• Stay up-to-date with hospitality industry trends, technologies, and best practices to remain competitive in the marketplace.
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.

Qualifications

• Bachelor’s Degree in Marketing, Business, or a related field.
• 4-5 years of marketing experience, preferably in the hospitality or real estate sectors.
• Strong knowledge of digital marketing channels, including social media, email marketing, SEO, and PPC.
• Proven experience in developing and executing successful marketing campaigns for hotels, resorts, or residential properties.
• Proficiency with marketing software and tools (e.g., Google Analytics, HubSpot, Mailchimp).
• Excellent communication and presentation skills, with the ability to work with cross-functional teams.
• Creative and analytical mindset with a focus on driving results and improving guest/resident engagement.
• Strong project management skills, with the ability to juggle multiple priorities and meet deadlines.
• Experience with content creation, storytelling, and managing online reviews and guest feedback.

Benefits
Competitive salary with performance-based bonuses.— HMO

Application Closing Date
Not Specified.