Consumer Insights Executive at Blume Distribution Limited

Blume Distribution Limited is a privately owned international trading and distribution company of Sonia Foods Industries Limited. The company is an industry leader in the marketing, sales, and distribution of culinary food products. With a focus on quality and customer satisfaction, Sonia Foods Industries Limited has built a strong reputation for delivering top-notch products to markets worldwide. The company's commitment to innovation and excellence sets them apart in the competitive food industry.

We are recruiting to fill the position below:

Job Title: Consumer Insights Executive

Location: Ikeja, Lagos
Employment Type: Full-time
Department: Research / Product Development
Reports to: Head of R&D

Job Summary

• The consumer insights analyst will be responsible for researching, analyzing, and presenting insights about our target consumer base to support business decisions.
• This role involves conducting primary and secondary research, interpreting data, and turning findings into actionable recommendations that enhance marketing strategies, product development, and overall business growth.

Key Responsibilities
Data Collection & Research:

• Design and execute primary research studies, including surveys, focus groups, and interviews, to gather consumer insights.
• Leverage secondary research sources to understand market trends, the competitive landscape, and consumer behavior.

Data Analysis:

• Analyze consumer data to identify trends, preferences, and pain points.
• Segment consumer data to understand distinct groups and develop targeted strategies.
• Use statistical and analytical tools to interpret quantitative and qualitative data.

Reporting and Insights Presentation:

• Synthesize findings into clear, actionable insights for marketing, product, and executive teams.
• Prepare and deliver presentations that communicate insights, trends, and recommendations effectively.

Collaboration and Stakeholder Engagement:

• Work closely with marketing, product, sales, and other teams to align research initiatives with business goals.
• Collaborate with cross-functional teams to implement insights into campaigns, product features, and customer experiences.

Trend Monitoring:

• Stay up-to-date on industry trends, consumer behavior, and the competitive landscape.
• Identify emerging trends and opportunities to help the company adapt to changing consumer preferences.

Qualifications

• Education: Bachelor’s Degree in Marketing, Experimental Psychology, Sociology, Statistics, Business, or a related field. A Master’s Degree is a plus.

Experience:

• 2 - 4 years of experience in consumer insights, market research, data analysis, or a related role.
• Experience in B2C or eCommerce industries is preferred.

Technical Skills:

• Proficiency in data analysis software (e.g., SPSS, R, Python) and visualization tools (e.g., Tableau, Power BI).
• knowledge of survey tools (e.g., Qualtrics, SurveyMonkey) and familiarity with CRM systems.

Key Competencies:

• Strong analytical and critical-thinking skills.
• Excellent written and verbal communication skills.
• Ability to distill complex data into clear, actionable insights.
• A proactive, problem-solving mindset and attention to detail.

Benefits

• Competitive salary
• Professional development opportunities
• Career growth.

Application Closing Date
10th December, 2024.