Digital Marketing Executive at a Leading Insurance Company - Zephyr Consulting

Zephyr Consulting - Our client, a leading insurance company in Lagos State, is recruiting to fill the position below:

Job Title: Digital Marketing Executive

Location: Lagos
Employment Type: Full-time

Description

• Our client is seeking a Digital Marketing Executive to support its digital marketing and brand engagement efforts.
• This role will focus on executing social media campaigns, creating engaging content, and optimizing digital strategies to increase brand visibility and customer engagement.
• The ideal candidate should have industry and a strong understanding of online marketing tools and customer engagement techniques.

Key Responsibilities
Digital Marketing & Brand Awareness:

• Develop and execute digital marketing campaigns across various online platforms.
• Maintain and update the company’s social media pages, ensuring brand consistency.
• Monitor and report on SEO, SEM, and digital ad performance, making recommendations for improvements.

Content Creation & Social Media Management:

• Develop and schedule social media posts to enhance audience engagement.
• Assist in creating marketing materials, blog articles, and email newsletters.
• Engage with online audiences by responding to inquiries, comments, and messages.

Customer Engagement & Lead Generation:

• Support the execution of email marketing campaigns to nurture leads and retain customers.
• Track and analyze customer interactions to identify trends and opportunities for engagement.
• Run targeted digital ads to increase reach and conversions.

Compliance & Industry Awareness:

• Ensure that all digital marketing activities adhere to industry regulations.
• Stay updated on insurance industry trends and digital marketing best practices.

Key Requirements

• 3-5 years of experience in digital marketing, social media management
• Strong knowledge of SEO, SEM, Google Ads, and social media marketing.
• Understanding of email marketing, analytics tools, and customer engagement strategies.
• Excellent copywriting, content creation, and communication skills.
• Ability to work collaboratively within a team and adapt to a fast-paced environment.

Preferred Qualifications:

• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• Prior experience in insurance or financial services marketing is an added advantage.
• Familiarity with digital advertising and social media analytics tools.
• Certifications in Google Analytics, Digital Marketing, or Social Media Strategy are a plus

Application Closing Date
20th March, 2025.