Sales / Marketing Executive at an Insurance Company - Zephyr Consulting

Zephyr Consulting - Our client, an Insurance company located in Lagos, Nigeria, is recruiting to fill the position below:

Job Title: Sales / Marketing Executive

Location: Lagos
Employment Type: Full-time

Job Summary

• We are seeking to fill the role of a Sales/Marketing Executive. 
• This individual will play a critical role inacquiring new clients, retaining existing customers, and promoting insurance products effectively. 
• This role requires a results-driven individual with strong sales, marketing, and customer relationship management skills.

Key Responsibilities
Sales & Business Development:

• Identify and pursue new business opportunities through networking, cold calling, and referrals.
• Conduct client presentations and sales meetings to promote insurance products.
• Build and maintain strong relationships with clients to ensure long-term business retention.
• Negotiate and close sales deals while ensuring customer satisfaction.
• Track and analyze sales performance metrics to optimize strategies.

Marketing & Brand Awareness:

• Assist in the implementation of marketing campaigns to drive brand awareness and customer engagement.
• Utilize digital marketing tools, including social media, email marketing, and SEO, to generate leads.
• Collaborate with the branding team to ensure consistency in marketing messages.
• Organize promotional events, sponsorships, and partnerships to enhance visibility.
• Conduct market research to understand customer needs and industry trends.

Customer Relationship Management:

• Provide professional advice to clients on suitable insurance plans based on their needs.
• Address customer inquiries and concerns, ensuring a seamless client experience.
• Work closely with the claims and underwriting teams to enhance service delivery.
• Maintain a strong customer database and follow up on policy renewals.

Reporting & Strategy:

• Monitor market trends and competitor activities to adjust strategies accordingly.
• Prepare reports on sales performance, customer feedback, and marketing campaign effectiveness.
• Provide recommendations for improving products, pricing, and promotional strategies.

Requirements & Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Insurance, or a related field.
• 3 - 5 years of experience in sales and marketing, preferably in the insurance or financial services sector.
• Proven track record of meeting or exceeding sales targets.
• Strong negotiation, communication, and relationship management skills.
• Experience with digital marketing, social media, and lead generation strategies.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in Microsoft Office Suite
• Knowledge of insurance products and industry regulations is an advantage.

Key Competencies:

• Sales and persuasion skills.
• Strategic thinking and problem-solving.
• Strong customer service and relationship management.
• Digital marketing and content creation.

Application Closing Date
25th March, 2025.