Senior Marketing & Business Development Lead at Herbal Goodness

Herbal Goodness is a manufacturer of premium quality, unique, organic, non-GMO superfoods, and herbal products to support healthy living and impact lives. Founded in 2013, the company excels in the botanical and natural supplements industry and manufactures product lines such as Herbal Teas, Supplements, Extracts, Essential Oils, Smoothies, and Juices. The company is unique in its values of Quality, Sustainability, and Impact. 100% women and minority-owned, Herbal Goodness believes in Business for social good. We donate 10% of our profits to promote the education of girls.

We are recruiting to fill the position below:

Job Title: Senior Marketing & Business Development Lead

Location: Abuja (Remote)
Category: Marketing

Position Overview

• The Senior Marketing Lead will drive marketing, sales, and business development efforts to accelerate Herbal Goodness’ growth across DTC (Shopify), paid media, and B2B channels.
• This senior-level leader will oversee both internal teams and external partners, delivering measurable results across digital marketing, brand building, and revenue growth initiatives.
• This role is ideal for a seasoned marketing professional with international experience, a strong commercial mindset, and a proven track record in scaling e-commerce and B2B businesses.

Key Responsibilities
Marketing Leadership & Strategy:

• Develop and execute comprehensive marketing strategies aligned with company growth targets.
• Oversee KPIs across owned and paid media channels, ensuring measurable improvements in reach, engagement, and conversion.
• Manage and mentor internal marketing and sales teams, and direct external paid media/ads partners.
• Oversee Conversion Rate Optimization (CRO), user experience, and customer journey mapping to improve online sales performance.
• Collaborate with product development teams on innovation and go-to-market strategies.

Digital Marketing & E-Commerce:

• Lead digital marketing initiatives including SEO, SEM, social media, influencer marketing, email campaigns, and affiliate programs.
• Build and scale influencer and follower communities on social media platforms.
• Deliver ROAS goals for paid media campaigns and drive significant growth in organic traffic through advanced SEO strategies.
• Partner with external consultants and agencies to accelerate Shopify revenue growth.

Sales & Business Development:

• Drive B2B sales outreach and lead acquisition, onboarding, and management of key B2B accounts.
• Support corporate wellness, wholesale, and distribution partnerships to expand market presence.
• Identify and pursue strategic partnerships and new market opportunities.

Analytics & Reporting:

• Establish performance dashboards to track ROI, revenue growth, and channel effectiveness.
• Provide monthly/quarterly business reviews to the COO and CEO.
• Leverage data-driven insights to optimize campaigns and sales initiatives.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or related field; advanced degree (MBA or equivalent) strongly preferred.
• 7+ years of progressive marketing and sales leadership experience in a multinational or comparable international environment.
• Proven track record of managing digital marketing teams, paid media campaigns, and e-commerce platforms (Shopify required).
• Strong experience in technical SEO, email marketing, CRO, and customer journey optimization.
• Demonstrated success in B2B sales outreach and account management.
• Excellent leadership, communication, and project management skills.
• International experience with cross-cultural teams is a strong asset.

What We Offer

• Opportunity to lead marketing at a fast-growing global wellness brand.
• Collaborative, mission-driven culture with social impact at the core.
• Competitive salary, benefits such as health insurance, paid vacation, retirement and performance-based incentives.
• Professional development and growth opportunities in a fast-paced, dynamic environment.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online