National Sales Manager (Alcoholic Beverages) at AAVA Brands Limited

AAVA Brands Limited, a new generation company of Chanrai Summit Group (Fareast Mercantile Co. Limited), has been proudly serving Nigeria since 1890 and connects world-class brands to the Nigerian consumer, every day. Now under the umbrella of DP World, AAVA Brands Limited is further strengthened as a flexible and agile service provider. Keeping pace with the evolving needs of African consumers, we strive harder to make the right products available at the right place, in the right time.

We have dedicated our resources to supply chain management through the import / manufacture and distribution of products covering branded Food, Beverages and Fast Moving Consumer Goods for the best multi-nationals in the world. A product portfolio spanning 3,500 SKUs is managed by capable, professional teams, robust infrastructure, and strong delivery systems to ensure availability to consumers every day. As a socially responsible group, we have partnered with various NGOs such as the Tulsi Chanrai Foundation to support their social welfare initiatives.

We are recruiting to fill the position below:

Job Title: National Sales Manager (Alcoholic Beverages)

Location: Lagos
Employment Type: Full-time

Job Summary

• The National Sales Manager will oversee and drive the company’s sales operations across all regions, ensuring sustainable revenue growth, market share expansion, and brand visibility within the alcoholic beverage sector.
• The role requires a strong understanding of market dynamics, regulatory compliance in alcohol sales, channel development (on-trade and off-trade), and the ability to lead and motivate a high-performing sales team

Key Responsibilities

• Develop and execute the national sales strategy in line with company objectives and market opportunities.
• Identify new business opportunities, market trends, and emerging consumer behaviors to drive competitive advantage.
• Establish sales forecasts, budgets, and targets for regional and key account managers.
• Manage relationships with key distributors, wholesalers, and major retail chains (both on-trade and off-trade).
• Negotiate trade terms, pricing structures, and promotional agreements with key partners.
• Ensure consistent execution of sales strategies across all territories.
• Collaborate with the marketing team to implement promotional campaigns, brand activations, and consumer engagement strategies.
• Monitor competitor activity and market developments, providing actionable insights to senior management.
• Drive expansion into new territories or channels (e.g., premium outlets, events, e-commerce).
• Ensure adherence to all regulatory and licensing requirements governing the sale and distribution of alcoholic beverages.
• Oversee inventory management and supply chain coordination with logistics and production teams.
• Review and analyze sales reports, market data, and customer feedback for continuous improvement

Qualification

• Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).
• Minimum of 7–10 years’ experience** in sales leadership within the **alcoholic beverage, FMCG, or consumer goods industry.
• Strong understanding of Nigeria’s (or relevant market’s) alcohol distribution landscape and licensing laws.
• Proven track record of achieving sales targets and managing large sales teams.
• Excellent negotiation, communication, and interpersonal skills.
• Strong analytical skills with proficiency in CRM tools and MS Office Suite.
• Willingness to travel extensively across regions.

Key Competencies:

• Strategic thinking and business acumen
• Leadership and team development
• Market and consumer insight
• Negotiation and stakeholder management
• Results orientation
• Regulatory awareness

Application Closing Date
31st December, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online