Retail Sales & Brand Communications Executive (Store-Based) at Ada By Alter Ego

Ada By Alter Ego - We are a premium Nigerian womenswear brand focused on quality, craftsmanship, and modern design. Our design inspiration is deeply anchored in African tradition; we marry time-honoured silhouettes and designs with a contemporary aesthetic. As much as every high-quality piece we make is an ode to the African heritage, it’s also a hymn to the dynamic, globe-trotting African woman, elegant, resilient, and proud.

We are recruiting to fill the position below:

Job Title: Retail Sales & Brand Communications Executive (Store-Based)

Location: Lekki, Lagos
Employment Type: Full-time

Role Overview

• We are a premium Nigerian womenswear brand focused on quality, craftsmanship, and modern design.
• We are seeking a Retail Sales & Brand Communications Executive to take ownership of sales, customer relationships, and brand communication from the store front.

This role sits at the centre of a small Brand Communications & Marketing team, working closely with:

•  The Founder / Creative Director
• A Social Media & Digital Brand Manager
• This is a sales-led, brand-facing role for someone who understands premium retail, takes responsibility seriously, and can represent a high-quality fashion brand with confidence and professionalism.
• This is not a passive retail or “shop attendant” role.

Key Responsibilities 
Sales Ownership (Primary Responsibility):

• Drive daily in-store sales and customer conversion
• Confidently present, style, and sell collections
• Understand product details: fabric, fit, pricing, story, care
• Follow up with customers to convert interest into sales
• Upsell and cross-sell appropriately
• Track and report daily and weekly sales performance

Customer Relationship Management:

• Build and maintain a client book (contacts, preferences, purchase history)
• Follow up past customers about new arrivals, launches, and restocks
• Handle customer inquiries professionally (in-store, WhatsApp, Instagram)
• Ensure excellent after-sales experience and issue resolution
• Communicate in a polished, brand-appropriate manner at all times

Brand Communications & Marketing Coordination:

• Act as the store-based lead within the Brand Communications team
• Work closely with the Social Media & Digital Brand Manager
• Share customer insights, FAQs, objections, and feedback
• Support campaigns, launches, and retail activations
• Ensure the in-store experience aligns with brand messaging and visuals

Partner Store & Wholesale Coordination:

• Coordinate communication with partner stores and stockists
• Track orders, stock levels, deliveries, and feedback
• Support outreach to potential new stockists when required
• Report sell-through and customer feedback to management

Store & Brand Representation:

• Maintain impeccable store presentation at all times
• Ensure garments are steamed, displayed, and handled properly
• Represent the brand with professionalism, discretion, and confidence
• Uphold a polished brand tone — no casual language, gossip, or unprofessional conduct

Reporting & Accountability:

• Daily sales reports
• Weekly performance summaries covering:
• Sales performance
• Customer feedback
• Stock issues
• Missed opportunities
• Accurate tracking of stock movement in-store

Work Structure

• Working days: Tuesday to Saturday
• Working hours: [insert hours]
• Reports to: Founder / Operations Lead
• Performance is reviewed strictly based on:
• Sales results
• Customer experience
• Brand representation
• Communication reliability

Who This Role Is For

• Sales-driven, confident professionals
• Strong communicators with a polished presence
• Individuals who take ownership and initiative
• People interested in fashion, design, and premium products
• Candidates comfortable working Saturdays as part of retail excellence

Who should Not Apply
This role is not suitable for:

• Anyone seeking a passive or idle retail role
• People are uncomfortable with selling or accountability
• Anyone unwilling to work Saturdays
• Candidates looking for short-term or casual employment.

Compensation

• Base salary: N250,000 per month
• Sales commission and performance bonuses
• Clear KPIs and growth opportunities as the business scales.

Application Closing Date
24th January, 2026.