Salon Trade Marketing & Development Executive at Lucky Fibres Limited - 4 Openings

Lucky Fibres Limited started out making Nobel Carpets and rugs but pivoted into premium hair extensions by introducing Lush Hair in 2017. Since then, Lush Hair has become Increasingly Popular with consumers for its high quality and trendy styles.

We are recruiting to fill the position below:

Job Title: Salon Trade Marketing & Development Executive

Locations: Lagos, Ibadan - Oyo, Warri - Delta and Ogun
Employment Type: Full-time

Job Purpose

• To drive brand presence, visibility, and professional adoption of the company’s hair products within Grade A & B salons, by building strong relationships with salon owners, ensuring compliance with agreed brand standards, executing in-salon visibility initiatives, and providing ongoing product education—while supporting sales growth within the professional salon channel.

Key Responsibilities
Salon Visibility & Brand Execution:

• Ensure consistent product availability, correct assortment, and visibility across assigned Grade A & B salons.
• Execute and monitor in-salon branding, including shelves, Branding, mirrors, posters, testers, and other POS materials in line with brand guidelines.
• Ensure salons comply with signed agreements on exclusivity, display standards, and brand usage.
• Conduct regular salon audits and take corrective actions where standards are not met.

Relationship Management:

• Build and maintain strong, long-term relationships with key salon owners, managers, and senior stylists.
• Act as the primary point of contact between the company and assigned salons.
• Handle salon feedback, concerns, and requests, ensuring timely resolution.

Education & Professional Engagement:

• Educate salon owners and stylists on product knowledge, usage, benefits, and differentiation.
• Support product demonstrations, mini-trainings, and brand sessions within salons.
• Drive professional endorsement and advocacy of the brand among stylists.

Sales Support & Business Development:

• Support sales growth within assigned salons through range expansion, repeat purchases, and upselling.
• Identify high-potential salons and growth opportunities within the territory.
• Work closely with sales and distribution teams to ensure timely product replenishment.
• Track sales performance and contribute to achieving assigned targets.

Reporting & Market Intelligence:

• Maintain accurate records of salon visits, visibility execution, education sessions, and POS deployment.
• Provide regular reports on salon performance, competitor activity, and market insights.
• Share actionable feedback to improve product, promotions, and salon engagement strategies.

Key Performance Indicators (KPIs)

• Visibility & branding compliance rate
• Number of active Grade A & B salons covered
• Product range availability and POS execution
• Education sessions conducted
• Sales growth from assigned salons
• Relationship quality and retention of key salon accounts.

Requirements & Qualifications

• Minimum of OND / HND / Bachelor’s degree in any discipline.
• 2–5 years’ experience in FMCG, professional hair, beauty, cosmetics, or salon-focused roles.
• Strong understanding of the professional salon market.
• Experience in trade marketing, key account handling, or salon development is an advantage.
• Excellent communication, relationship-building, and presentation skills.
• Willingness to travel within assigned territory.

Key Competencies:

• Relationship & stakeholder management
• Brand execution and merchandising discipline
• Training & education delivery
• Market awareness and competitor analysis
• Result-oriented and well-organized.

Application Closing Date
Not specified.