Sales Capability Trainer at a Unified Distribution Platform - Alan & Grant

Alan & Grant - Our client provides a unified distribution platform, digitizing the chain from distributors to retailers. 

They are recruiting to fill the position below:

Job Title: Sales Capability Trainer 

Location: Lagos
Job type: Full-time

Job Summary

• The Sales Capability Trainer is responsible for strengthening the product knowledge, selling competencies, and overall performance of field sales and telesales teams.
• This role involves designing, delivering, and continuously improving training and coaching programs that equip sales representatives with the skills required to drive customer acquisition, portfolio growth, and quality lending outcomes.
• The Sales Capability Trainer will work closely with Sales Leadership, Product, and Risk teams to ensure that all customer-facing staff understand lending products, compliance requirements, sales processes, and performance expectations.

Key Responsibilities
Training Delivery and Facilitation:

• Conduct engaging, structured, and impactful training sessions for field sales and telesales representatives.
• Deliver onboarding programs for new sales hires to ensure rapid productivity and role readiness.
• Facilitate refresher sessions on lending products, sales techniques, customer engagement, and portfolio management.

 Knowledge Gap Assessment & Follow-up:

• Identify skill and knowledge gaps through assessments, field observations, call monitoring, and performance reviews.
• Conduct post-training evaluations to measure learning effectiveness and retention.
• Develop targeted interventions to address recurring capability gaps across teams.
• Provide continuous reinforcement through coaching sessions and follow-up learning activities.

 Coaching, Performance Support & Feedback:

• Provide one-on-one and group coaching to improve sales execution, objection handling, and customer conversion.
• Support sales managers in strengthening team performance through structured coaching frameworks.
• Offer actionable feedback to sales representatives to drive improvement in productivity and customer outcomes.

 Training Content & Material Development:

• Develop and update training materials, including presentations, role-play scenarios, job aids, and sales playbooks.
• Simplify complex lending and product concepts into clear and practical learning modules.
• Ensure training content remains aligned with business priorities, product updates, and regulatory requirements.
• Support digital learning initiatives, including e-learning modules and knowledge-testing tools

 Field Support, Shadowing & On-the-job Training:

• Conduct field visits to observe sales execution and provide real-time coaching support.
• Shadow sales representatives during customer engagements to reinforce training application.
• Collaborate with regional and area managers to ensure consistent sales standards across territories.
• Support sales activation drives and product rollout initiatives with frontline capability reinforcement.

 Reporting, Analytics & Continuous Improvement:

• Track and report training participation, learning outcomes, and capability improvement metrics.
• Measure training impact through KPIs such as conversion rates, sales productivity, and portfolio quality.
• Provide recommendations to leadership on capability priorities and training improvements.
• Continuously enhance training approaches based on feedback, data insights, and evolving business needs.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Human Resources, or a related discipline.
• 3–5 years in sales training, coaching, learning & development, or sales enablement roles.
• Prior experience working as a field sales representative or telesales agent is a strong advantage.
• Experience in fintech, lending, FMCG distribution, or financial services is an added benefit.

Application Closing Date
Not Specified.