Brand and Communication Manager at Smash Technology

Smash Technology is a fast-growing digital solutions and technology-driven company committed to building innovative products and delivering seamless services across multiple sectors. We leverage modern tools, data-driven decision-making, and customer-centric processes to provide exceptional value to clients and stakeholders.

At Smash Technology, we pride ourselves on excellence, efficiency, and innovation. Our operations span across Lagos and Abuja, with a diverse team working collaboratively to deliver top-tier solutions in customer service management, operations, sales, digital engagement, software delivery, and brand management.

We are recruiting to fill the position below:

Job Title: Brand and Communication Manager

Location: Gwarinpa, Abuja (FCT) 
Employment Type: Full-time

Responsibilities

• Develop, implement, and continuously refine the company’s brand strategy in alignment with corporate goals.
• Serve as the brand custodian, ensuring consistent application of brand identity (tone, voice, visuals, and messaging) across all touchpoints.
• Create and enforce brand guidelines for internal teams and external partners.
• Monitor brand perception, sentiment, and reputation across digital and offline channels.
• Advise executive leadership on brand positioning, public image, and communication risks
• Own the end-to-end content strategy, ensuring all content is intentional, high-quality, and audience-focused.
• Oversee the creation of:
  • Social media content
  • Website and landing page content
  • Campaign and promotional materials
  • Corporate communications and announcements
• Establish content standards, editorial calendars, and approval workflows.
• Ensure messaging clarity, grammatical accuracy, brand alignment, and cultural sensitivity.
• Lead storytelling initiatives that humanize the brand and strengthen emotional connection with audiences.
• Design and implement data-driven digital marketing strategies to drive brand awareness, lead generation, engagement, and conversions.
• Manage and optimize organic and paid digital channels including social media platforms and digital campaigns.
• Work with performance marketers or agencies to plan, execute, and evaluate paid advertising initiatives.
• Track and analyze campaign performance using relevant analytics tools.
• Continuously optimize strategies based on insights, trends, and audience behavior.
• Develop a comprehensive video content strategy aligned with brand and marketing goals.
• Oversee all stages of video production:
  • Concept development
  • Scriptwriting and storyboarding
  • Editing standards and post-production quality
• Ensure consistency in:
  • Visual identity
  • Transitions, subtitles, sound, and pacing
  • Platform-specific optimization (Instagram, TikTok, YouTube, LinkedIn, etc.)
• Approve final video outputs before publication.
• Lead innovation in video formats, trends, and storytelling approaches.
• Act as the central coordination point for all brand and communication efforts across departments.
• Collaborate closely with Sales, HR, Operations, and Executive Management.
• Support employer branding, internal communication, and corporate culture initiatives.
• Lead or contribute to company-wide campaigns, launches, and strategic announcements.
• Manage, mentor, and evaluate content and communications team members.
• Coordinate external vendors, agencies, and freelancers.
• Establish clear workflows, deadlines, and performance expectations.
• Ensure efficient use of resources and adherence to budgets where applicable.
• Define and monitor key performance indicators (KPIs) across branding, content, digital marketing, and video output.
• Prepare regular performance reports for management.
• Translate insights into actionable improvements.
• Ensure continuous improvement in content quality, engagement, and brand impact.
• Strong strategic thinking and brand management expertise.
• Exceptional communication and storytelling skills.
• Advanced understanding of digital marketing ecosystems.
• Solid knowledge of video editing workflows and media production.
• Leadership, people management, and stakeholder engagement skills.
• High attention to detail and strong project management ability.
• Ability to operate effectively in a fast-paced, executive environment.
• Brand consistency and recognition
• Content quality and engagement metrics
• Digital growth and campaign ROI
• Video performance and audience retention
• Team productivity and delivery timelines
• Alignment of brand communication with business objectives.

Educational Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Public Relations, Journalism, Advertising, or Business Administration
• A Master’s degree (MBA, Marketing, Communications) is an added advantage
• Professional certifications are a plus:
• PR or Digital Marketing certifications
• Brand strategy or media communications certifications.

Experience

•  3- 6 years of relevant work experience.

Core Skills & Competencies:
Brand Strategy & Management:

• Strong understanding of brand positioning, identity, and storytelling
• Ability to develop and implement brand strategies aligned with business goals
• Experience managing brand consistency across all touchpoints.

Communication & Messaging:

• Excellent written and verbal communication skills
• Ability to craft compelling messages for:
• Internal communications
• External communications
• Marketing campaigns
• Corporate announcements
• Strong editing and content review skills.

Marketing & Digital Skills

• Knowledge of digital marketing channels (social media, email, websites, paid ads)
• Understanding of content marketing and campaign execution
• Ability to analyze campaign performance using analytics tools
• Familiarity with SEO, social media metrics, and audience engagement strategies.

Media & Public Relations:

• Experience managing media relations and press communications
• Ability to handle press releases, media inquiries, and crisis communication
• Strong relationship management with media partners and agencies.

Leadership & Stakeholder Management:

• Ability to manage and collaborate with:
• Creative teams (designers, videographers, content creators)
• External agencies and vendors
• Senior management
• Strong project management and coordination skills.

Creative & Strategic Thinking:

• Strong creative judgment with a strategic mindset
• Ability to translate business objectives into creative communication outputs
• Innovation and trend awareness in branding and communications.

Analytical & Business Skills:

• Ability to interpret data and market insights to guide decisions
• Budget management and campaign cost control
• Strong reporting and presentation skills.

Crisis & Reputation Management:

• Ability to manage brand reputation and respond to issues effectively
• Experience handling sensitive communications professionally.

Personal Qualities:

• Strong attention to detail
• High emotional intelligence and interpersonal skills
• Ability to work under pressure and meet deadlines
• Proactive, adaptable, and solution-oriented
• Strong ethical judgment and confidentiality.

Salary
N250,000 monthly.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: hrassistant@smashtechgroup.com using the job title as the subject of the email.