Head of Sales and Marketing at UPDC Plc

UPDC Plc (United African Company of Nigeria Property Development Company PLC) is one of Nigeria’s leading institutional property development and real estate investment companies. It’s publicly traded on the Nigerian Exchange (NGX: UPDC) and has been a major player in Nigeria’s real estate sector since it was founded in 1997 and listed in 1998.

We are recruiting to fill the position below:

Job Title: Head of Sales and Marketing

Location: Lagos
Employment Type: Full-time
Reports To: Chief Commercial Officer (CCO)

Role Summary

• The Head of Sales & Marketing will be responsible for designing and executing a high-performance sales and marketing strategy that drives revenue, market penetration, and brand leadership.
• This executive will lead the full revenue engine — direct sales, channel partnerships, institutional sales, digital marketing, brand positioning, and customer lifecycle management — ensuring the company achieves and exceeds its ₦15 billion revenue objective for 2026.

Key Responsibilities

• Develop and execute a comprehensive strategy to achieve ₦15 billion in revenue for 2026.
• Translate annual revenue targets into quarterly and monthly sales plans.
• Develop pricing, incentives, and structured payment plans to accelerate plot absorption rates.
• Build, lead, and scale a high-performing sales team across regions.
• Establish clear KPIs, performance scorecards, and accountability systems.
• Recruit, train, and mentor sales managers and executives.
• Develop and manage strategic partnerships with brokers, agencies, corporate organizations, HNI networks, and financial institutions.
• Lead integrated marketing campaigns (digital, experiential, PR, OOH, media).
• Position UPDC as a premium, infrastructure-backed development brand.
• Improve lead generation, nurturing, and closing ratios.
• Oversee CRM systems and sales pipeline tracking.
• Deliver accurate sales forecasts and manage sales and marketing budgets efficiently.

Key Performance Indicators (KPIs)

• Achievement of ₦15 Billion Revenue Target (Primary KPI)
• Monthly and Quarterly Sales Conversion Rates
• Plot Absorption Rate per Development
• Cost of Customer Acquisition (CAC)
• Channel Partner Productivity
• Sales Team Productivity per Executive
• Marketing ROI
• Candidate Profile

Required Experience

• Educational Qualification: Bachelor’s degree in Business, Marketing, Real Estate, Finance, or related field. MBA or professional real estate certification is an advantage.
• Minimum 12–15 years experience in real estate, property development, or structured asset sales.
• At least 5–7 years in a senior leadership role managing multi-billion naira sales targets.
• Proven track record of closing large-ticket real estate transactions.
• Experience selling serviced plots, estates, or premium property developments is highly preferred.

Competencies:

• Strong commercial acumen and strategic thinking.
• Data-driven decision making.
• High negotiation and closing capability.
• Ability to build and motivate high-performance teams.
• Strong institutional and HNI network.
• Excellent financial literacy and sales forecasting ability.

Application Closing Date
Not Specified.