Content Strategist at Mshel Homes Limited

Mshel Homes Limited is a real estate development and marketing company incorporated in 2018 with a unique vision to be the leading real estate company in Nigeria, with an outstanding reputation for honesty, integrity and impeccable customer service.

At Mshel Homes Limited our mission is to create a lifetime relationship with our clientele by deliverying property solutions through innovative and technological driven processes that caters to your real estate needs whilst adhering to the highest standards, systems and performance goals necessary to achieving your dreams.

We are recruiting to fill the position below:

Job Title: Content Strategist

Location: Abuja
Job type: Full-time (Onsite)

Role Overview

• We are looking for a wordsmith and story architect to bring our brand to life. The Content Strategist is the bridge between the brand strategy and the audience.
• You will take the high-level positioning defined by the brand team and translate it into a cohesive, year-round content plan.
• You decide what stories we tell, on which platforms, and in what format to drive engagement and growth.

Key Responsibilities

• Content Planning: Develop and manage the editorial calendar across all channels (blog, social, email, YouTube, etc.).
• Campaign Development: Conceptualize and execute integrated content campaigns that support brand initiatives and product launches.
• Audience Journey Mapping: Create content for every stage of the funnel—from top-of-funnel awareness pieces to bottom-of-funnel conversion assets.
• SEO & Growth: Optimize content for search and distribution; partner with the growth team to ensure content drives traffic and leads.
• Voice Consistency: Act as the gatekeeper for brand voice, editing and approving all copy to ensure it is on-strategy.
• Performance Analysis: Monitor content performance (engagement, shares, time on page) and iterate the strategy based on data.

Qualifications

• BA/BS in English, Journalism, Communications, or Marketing.
• 3+ years of experience in content strategy, editorial leadership, or content marketing.
• Exceptional writing and editing skills with a portfolio of published work.
• Experience with SEO tools (e.g., SEMrush, Ahrefs) and social media management platforms.

Salary Range
N300,000 - N400,000 / Month.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should forward their CV to: mshelrecruitment@gmail.com using the Position as the subject of the email.