Brand Manager (FMCG) at Ascentech Services Limited

Ascentech Services Limited is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their business.

We are recruiting to fill the position below:

Job Title: Brand Manager (FMCG)

Location: Ikeja, Lagos
Employment Type: Full-time
Industry: FMCG

Purpose

• This role is responsible for developing and executing strategies to drive brand growth and achieve marketing objectives for allotted brand within the company's portfolio.
• You will manage all aspects of the brand, from market research and competitor analysis to communication, product development, and brand performance evaluation.

Job Responsibilities

• Conduct market research and competitor analysis to understand target audience, market trends, and competitive landscape.
• Maintain a comprehensive brand plan, including brand architecture, positioning, and growth strategies.
• Monitor brand performance metrics (market share, brand awareness, brand health) to ensure alignment with company objectives.
• Collaborate with cross-functional teams (Media, Creative, Market Research) to define brand initiatives and budgets.
• Create clear and compelling brand messaging and communication briefs for creative agencies.
• Be part of the development process, including concept selection, scriptwriting, production, and ad monitoring.
• Analyze the effectiveness of brand communication campaigns to ensure strong brand awareness and recall.
• Identify gaps and opportunities within the brand portfolio through market analysis.
• Collaborate with product development (PD) to conceptualize, develop, and launch new products.
• Conduct packaging research and development to ensure optimal consumer appeal and differentiation.
• Partner with the sales team to plan, execute, and monitor trade promotion activities.
• Analyze consumer promotion effectiveness to drive product pull and market demand.
• Interpret market research data and identify key trends impacting the brand.
• Translate research insights into actionable recommendations for brand strategy, product development, and marketing initiatives
• Evaluate media campaign performance and identify areas for optimization
• Increase in Brand Awareness, Trials
• Growth In Market share
• Successful execution of Formulated strategies
• Growth in revenue from new product lines.
• Adherence to the annual marketing budget
• Implementation of pricing strategies.
• Development and implementation of a successful training program

Education & Relevant Experience

• Minimum of B.Sc Degree in a related field, MBA in marketing will be an added advantage with 4 years experience
• Experience in Brand Management/Category management is preferred.
• Experience in Food & Beverage - Consumer Brands is preferred.
• Experience in Sales, managing agencies is a plus.

Salary
N800,000 - N1,000,000 / Month.

Application Closing Date
11th March, 2026.