Experiential Lead at CIG Motors Company Limited

CIG Motors Company Limited is one of the African subsidiaries of Choice International Group. We are the exclusive premiere representative of leading Chinese automotive giants, including GAC Motors, JMC Motors, Dongfeng Motors, FAW Group, and Wuling Motors, within the Nigeria and Africa market.

CIG have consistently expanded our market presence nationwide through strategic partnerships and alliances, delivering a portfolio of high-quality and premium vehicles into the African market. We prioritize customer satisfaction and strive to exceed expectations. Our dedication to quality, innovation, and growth remains unwavering as we continue to shape the automotive industry landscape in Nigeria and beyond.

We are recruiting to fill the position below:

Job Title: Experiential Lead

Location: Victoria Island, Lagos
Employment Type: Full time

Job Summary

• We are looking for a dynamic and resourceful Experiential Lead to design, plan, and execute innovative brand experiences that connect with our target audience and drive engagement.
• The ideal candidate will combine strategic thinking with creative execution, manage end-to-end event experiences, oversee vendor relationships, and ensure cost effective delivery within budget.

Key Responsibilities

• Develop and implement experiential marketing strategies that align with brand objectives and business goals.
• Lead the planning, coordination, and execution of events, activations, and brand experiences to create memorable customer engagements.
• Manage vendor sourcing, negotiations, and relationships to ensure quality and timely delivery of services.
• Collaborate with internal teams (brand, digital, creative, sales) to ensure consistent messaging and impactful execution.
• Oversee event budgets, ensuring cost-effectiveness, resource optimization, and return on investment (ROI).
• Monitor industry trends and competitor activities to introduce fresh, creative ideas into experiential campaigns.
• Evaluate event and activation performance, preparing reports and recommendations for continuous improvement.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in experiential marketing, events management, or brand activations.
• Proven track record of executing successful events, campaigns, or activations.
• Strong vendor management and negotiation skills.
• Budget-savvy with excellent financial planning and cost management abilities.
• Exceptional organizational, multitasking, and project management skills.
• Strong creative and strategic thinking abilities with a hands-on approach to execution.
• Excellent communication, presentation, and stakeholder management skills.
• Experience in FMCG, retail, or agency environments preferred.
• Certification or training in event management or project management is preferred.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online