Trade Marketing & B2B Executive at Ekris Bio Health Foods Nigeria Limited (3 Openings)

Ekris Bio Health Foods Nigeria Limited - We are an innovative, indigenous food manufacturing and packaging company proudly rooted in Nigeria. Our mission is to bridge the gap between Nigeria’s rich and diverse indigenous soups and the often substandard quality of existing swallow products in the market. We believe that our swallows should serve as the perfect complement—indeed, a rallying point—for our traditional soups, enhancing both taste and nutritional value. Beyond swallows, we are committed to showcasing the versatility of healthy flour-based products to Nigerians and the wider African market. Our product development strategy focuses on unlocking a broad spectrum of applications for our nutritious flour blends across multiple food categories.

Accordingly, we are specifically devoted to the research, development, and production of healthy alternative Swallows, Beverages, Cereals, and Confectionery products designed to promote improved dietary choices and overall well-being. Although Elkris Foods was originally established in the United Kingdom, we strategically relocated operations to Nigeria to position the business within one of the world’s fastest-growing population hubs. With projections indicating that Nigeria will rank among the top three most populous nations globally by 2030, we recognize a significant opportunity to serve a rapidly expanding consumer base. Our strategic objective is clear: by 2030, we aim to have at least one Elkris Foods brand present at breakfast, lunch, or dinner in no fewer than 20 million households across Nigeria annually. Through this ambition, we seek not only commercial growth but also to champion and embed a culture of healthy eating within the Nigerian population and beyond.

We are recruiting to fill the position below:

Job Title: Trade Marketing & B2B Executive

Locations: Abuja, Lagos, and Port Harcourt - Rivers (Pan-Nigeria Coverage)
Employment Type: Full-time

Job Description

• We are a leading indigenous food manufacturing and packaging company in the FMCG sector, committed to delivering healthy alternative food products across Nigeria.
• Our focus is on redefining traditional meals by positioning our swallow products as a healthier and premium choice.
• As part of our expansion strategy, we are seeking a dynamic and commercially driven Trade Marketing & B2B Executive to drive market penetration and brand visibility across key channels.

Job Summary

• This role combines Trade Marketing and B2B Business Development, acting as a critical link between marketing strategy and sales execution.
• The successful candidate will drive distribution, brand visibility, and volume growth across modern trade, traditional retail, and B2B channels, including Hospitals, Hotels, Restaurants, Caterers, and Corporate Canteens (HORECA).

Key Responsibilities
B2B Partnership & Business Development:

• Identify, engage, and onboard HORECA clients and hospitals to adopt Elkris products
• Build strong relationships with procurement managers, chefs, and decision-makers
• Drive the inclusion of products (Oat/Unripe Plantain swallows) on menus

Trade Marketing Strategy & Execution:

• Develop and implement 360° trade marketing strategies across modern and traditional trade
• Execute in-store activations, promotions, and consumer engagement initiatives
• Ensure strong product visibility and availability across all channels

Activations & Promotions (BTL):

• Plan and execute Below-The-Line (BTL) campaigns, sampling sessions, and product demonstrations
• Drive trial, adoption, and repeat purchase through targeted activations

Sales Support & Field Execution:

• Support field sales teams with marketing materials, tools, and execution plans
• Conduct regular field visits to ensure compliance and execution excellence
• Monitor and optimize channel performance and coverage

Customer Education & Brand Advocacy:

• Educate B2B partners, healthcare professionals, and trade stakeholders on product benefits
• Promote the health advantages of Elkris products (e.g., weight management, glycemic control)

Sell-Out Monitoring & Reporting:

• Track and analyze sell-out performance across channels
• Provide insights and recommend corrective actions to improve sales performance

Key Performance Indicators (KPIs)

• Distribution Penetration: Number of new HORECA and hospital accounts onboarded
• Repeat Order Rate: % of B2B clients placing repeat orders within 30 days
• Promotion Effectiveness: Measurable sales uplift and return on trade investment.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or related field
• Minimum of 3–5 years’ experience in Trade Marketing, B2B Sales, or FMCG/Hospitality sales
• Strong network within HORECA, hospitals, and retail channels (Lagos, Abuja, PH preferred)
• Proven experience in driving sales growth and market expansion
• Excellent negotiation, communication, and relationship management skills
• Strong analytical and commercial mindset
• Ability to work independently and collaborate effectively with field teams

Salary
Competitive (Negotiable) + Performance Incentives.

Application Closing Date
9th April, 2026.

How to Apply
Interested and qualified candidates should send their CV to: michealani@zohomail.com using the Candidate’s Name / Trade Marketing & B2B Executive Application / Location as the subject of the email.