Digital Marketer at 1159 Realty (2 Openings)

1159 Realty is a leading real estate business focused on young investors. We have a mission to bridge the gap between the capital intensiveness of the real estate industry and young investors who have been sidelined due to a lack of capital.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Locations: Ilorin - Kwara and Lagos
Employment Type: Full-time

Role Summary

• The Digital Marketing & Lead Generation Officer will be responsible for driving qualified leads for 1159 Realty through paid advertising, search engine marketing, email campaigns, and social media lead funnels.
• The role is focused strictly on lead generation, conversion tracking, and marketing performance, working alongside the media team who handles content creation.

Key Responsibilities
Lead Generation (Core Responsibility):

• Generate qualified real estate leads from all digital platforms
• Build and manage funnels that convert online traffic into sales inquiries
• Ensure steady inflow of leads for the sales team daily/weekly.

Paid Advertising & Campaign Management:

• Run and optimize ads on Facebook, Instagram, Google, and other platforms
• Monitor ad performance and improve cost per lead (CPL)
• Retarget potential buyers and investors effectively.

Google & Search Marketing:

• Manage Google Ads campaigns for property searches
• Improve visibility of listings through search intent targeting
• Track keyword performance and lead conversions.

Email Marketing & CRM Nurturing:

• Build and manage email lists of prospects and investors
• Create automated email follow-up sequences
• Nurture cold leads into warm and hot prospects.

Analytics & Reporting:

• Track lead sources, conversion rates, and campaign ROI
• Provide weekly performance reports (leads generated, cost per lead, conversions)
• Recommend data-driven improvements to campaigns.

Key Performance Indicators (KPIs)

• Number of qualified leads generated monthly
• Cost per lead (CPL)
• Lead-to-sale conversion rate (in collaboration with sales team)
• Ad campaign ROI
• Growth of email database and engagement rates.

Requirements / Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or related fields
• Proven experience in digital marketing with strong focus on lead generation
• Hands-on experience with Meta Ads Manager and Google Ads
• Knowledge of funnels, retargeting, and conversion optimization
• Experience with email marketing tools (Mailchimp, HubSpot, etc.)
• Strong analytical mindset and performance reporting skills
• Real estate marketing experience is an advantage.

Core Competencies:

• Strong focus on results and revenue impact
• Analytical and data-driven thinking
• Funnel building and conversion optimization skills
• Discipline in tracking and reporting
• Ability to work closely with sales team (not just marketing).

Application Closing Date
5th May, 2026.

How to Apply
Interested and qualified candidates should send their application to: 1159realtyhr@gmail.com using the job title as the subject of the email.