Social Media Analyst at Paga Nigeria

Paga is a licensed financial services company and a leading payments company in Nigeria with a massive transformative purpose - to make it simple for one billion people to access and use money. It was founded on the simple belief that the ubiquity of mobile phones can be leveraged in building an ecosystem that enables people to digitally send and receive money and creating simple financial access for everyone.

We are recruiting to fill the position below:

Job Title: Social Media Analyst

Location: Yaba, Lagos
Sector: Financial Services
Reports To: Communications Manager

About the Role

• The Social Media Analyst will be responsible for managing day-to-day social media presence, developing platform-native content, directing short-form video shoots, and analysing performance to optimise growth and engagement.
• This role sits at the intersection of content, creativity, and analytics, ensuring that social media activity drives measurable brand and business outcomes.

Primary Responsiblities
Social Media Management:

• Manage and grow the Paga Group’s social media pages across platforms (Instagram, X, LinkedIn, TikTok, YouTube Shorts, etc.)
• Plan, schedule, and publish content in line with brand guidelines and campaign objectives
• Monitor comments, DMs, and conversations, escalating issues when necessary
• Stay on top of platform trends, algorithm changes, and emerging formats

Content Development:

• Develop platform-specific content ideas, captions, and storytelling angles
• Translate campaigns, announcements, and brand narratives into engaging social content
• Collaborate with designers, copywriters, and internal teams to deliver high-quality content
• Ensure consistent brand voice, tone, and visual identity across platforms

Video Shoot & Direction:

• Plan and coordinate short-form video shoots for social media
• Direct on-camera talent (employees, executives, creators) during video shoots
• Work with videographers and editors to produce platform-ready video content
• Optimize videos for performance across formats (Reels, TikTok, Shorts, X video)

Analytics & Measurement:

• Track and analyze social media performance using platform analytics and third-party tools
• Measure reach, engagement, follower growth, video performance, and conversions
• Produce regular performance reports with insights and recommendations
• Use data to continuously refine content strategy and posting cadence

Requirements

• 1–3 years experience managing social media accounts for a brand or organisation
• Strong understanding of social media platforms, trends, and best practices
• Hands-on experience with short-form video content and on-set direction
• Strong copywriting and storytelling skills
• Experience analysing social media data and translating insights into action
• Familiarity with social media management and analytics tools
• Ability to manage multiple projects and deadlines

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online